| 1 |
Author(s):
Adanma Vivian Obiora, Onyinye Sylvia Nwammuo, Angela Nkiru Nwammuo.
Page No : 1-13
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Perception of Communication Scholars on Adoption and Usage of ChatGPT for Media Studies.
Abstract
ChatGPT (Chat Generative Pre-trained Transformer) as an artificial intelligence (AI) tool has created a paradigm shift in the field of media studies by enhancing research efficiency, transforming teaching, and on the other hand, raising critical questions about authorship and algorithmic bias which has sparked concerns over ethical implications in media studies. This study therefore investigated communication scholars' views, concerns, and expectations regarding ChatGPT's integration into media studies through in-depth interview of 20 communication scholars purposively drawn from all communication scholars scattered in various universities within Anambra state, Nigeria. Findings revealed that most communication scholars in Anambra State, Nigeria, viewed ChatGPT as a beneficial tool for media studies sustainability regardless of the disadvantages inherent in its usage and are willing to adopt it as some have already put it into use for various activities in media studies. It is recommended that training programmes focused on AI literacy are essential to equip communication scholars with the necessary skills to engage with ChatGPT effectively.
| 2 |
Author(s):
Ikpeama Chijioke John (Ph.D.), Obiageri Lorritha Ugochukwu-Oduh, Emenike Ubani Ikedichi.
Page No : 14-26
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Effectiveness of Media Campaign on Prostrate Cancer Awareness on South-East Men.
Abstract
The major objective of the study was to find out the extent South-East Nigerian men access media information on tackle prostate cancer. The study adopted framing theory. The study also adopted triangulation method with questionnaire and interview as instruments for data collection. The sample size was made up of 385 respondents, out of a population of 5,068,566. Multi-stage sampling technique was adopted for the study. The major findings of the study showed a high level of regularity in media access to information to tackle prostate cancer. It was also revealed that there is a high level of interest in getting more media information about tackle of prostate cancer. It was concluded that media campaign on tackle prostate cancer and sensitization of health benefits is a serious campaign both on Social media, electronic and print. This is because of the high level of spread of the ailment and its deadly nature. It is therefore recommended that South-East Nigeria men and beyond should endeavour to seek and access more information about prostate cancer in order to be updated about the ailment as well as preventing and remedying the situation.
| 3 |
Author(s):
Nwodu Gloria Eberechukwu, Anagba Esther, Udjo-Onovughakpo Oghene Tega Joy .
Page No : 27-37
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AI-Powered Verification: Fighting Misinformation in Nigeria.
Abstract
The emergence of fake news presents a serious danger to the accuracy of information, public discourse, and social stability in a time when information is disseminated quickly through digital channels. Nigeria, with its diverse population and dynamic media landscape, faces unique challenges in combating the spread of misinformation. In the context of Nigeria, this study investigates how Artificial Intelligence (AI) can be a crucial tool in combating the threat of fake news and improving information verification procedures. The study looks into the state of fake news in Nigeria today and examines how it affects social cohesiveness, political stability, and public opinion. The study tries to identify the critical role that artificial intelligence (AI) can play in addressing the particular issues that disinformation poses in the Nigerian information environment. The study explores several AI-powered methods that can be used to identify and confirm the legitimacy of news information, including deep learning models, machine learning algorithms, and natural language processing. The paper offers a strategy for integrating AI into Nigeria's information verification infrastructure by taking international best practices and adapting them to the local environment. The study also discusses ethical issues related to using AI to combat fake news, highlighting the significance of openness, responsibility, and inclusion in the creation and application of AI technologies. This study intends to add to the continuing conversation about the role of technology in preserving the integrity of information by investigating the relationship between artificial intelligence (AI) and information verification in the Nigerian setting. The recommendations made in this paper are meant to educate politicians, media experts, and technologists in order to create a reliable and robust information environment for Nigeria's digital future.
| 4 |
Author(s):
Adeyanju Apejoye.
Page No : 38-58
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Assessing the Nigerian Diaspora Media Influence in the Homeland Media Turf: Complementary or Alternative Roles.
Abstract
in Nigeria, ascertaining whether the online diaspora news media represents an alternative news platform to the homeland audience. Also, it investigates whether the diaspora media's reportorial style and news processing differ from the homeland mainstream media system. The study adopts semi-structured interviews and qualitative content analysis for its methodology. The sample population for the semi-structured interview consists of twenty-seven respondents selected through the purposive sampling technique. For the content analysis, sixty-eight news stories from six news outlets, including diaspora and homeland online media platforms, were analysed. Findings highlight marked differences in the form, structure, and ethical approach of diaspora news and mainstream homeland media. Also, the study results show that citizens view the diaspora news sites as platforms that break and provide information the mainstream media may not report due to political interference and other operational restraints. In addition, the diaspora provides a discursive sphere for citizens to debate public matters freely without the stringent moderation mechanisms of mainstream media.
| 5 |
Author(s):
Precious Akamba Selong.
Page No : 59-75
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Consumer Protection Council’s Campaign and Akwa Ibom Residents’ Awareness of the Dangers of Compressed Natural Gas.
Abstract
This study, among other things, examined the extent of Akwa Ibom residents’ awareness of the dangers of Compressed Natural Gas (CNG) sales and vending outlets within residential areas; as well as the influence of The Customer Protection Council’s Campaigns on Akwa Ibom residents’ awareness of the dangers of Compressed Natural Gas (CNG) sales and vending outlets in residential areas. This study adopted the survey research design. The study’s population comprised 7,200,000 being the residents of Akwa Ibom State. The sample size of 400 was determined using the Yard’s formula, and the multistage sampling technique was used to select the respondents for the study. The instrument for data collection was a self-developed structured questionnaire designed with a 4-point Likert scale structure. The data were analysed using frequency distribution and simple percentages. The findings of the study showed that residents of Akwa Ibom State are significantly aware of the dangers of Compressed Natural Gas sales and vending around residential areas. The study also showed that Customer Protection Council’s campaigns on the dangers of CNG residential area sales and vending has significant positive influence on residents’ awareness and attitudes. Recommendations were made that to further enhance awareness, the Consumer Protection Council (CPC) should intensify community-based awareness campaigns, incorporating local influencers, grassroots organisations, and vernacular communication methods. This will address varying levels of awareness and ensure that critical safety messages reach underserved and vulnerable populations.
| 6 |
Author(s):
Comfort Efina-Williams, Sika Koomson.
Page No : 76-91
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Appropriating Colours in Set Design for Children’s Theatre in Ghana.
Abstract
This paper illuminates the integral role of set design in children’s theatre, specifically exploring the infusion of colour from a child’s viewpoint to enrich their theatrical encounters. Informed by Schonmann’s and Weincek’s insights into children’s theatre and set design, and grounded in the experiential value of artistic methodology, this study employs a representational art concept to craft set designs that resonate with the sensibilities of young audiences. Through a focus group discussion with Ghanaian children aged eight to thirteen, a preference for polychromatic colour schemes emerged. Harnessing these preferences, the research develops a set design tailored to elevate the overall theatrical experience for children. Employing a formalistic approach, the study describes the incorporation of elements in the design and interprets the significance of colours. By understanding children’s colour perspectives, this research aims to convey their ideas, express emotions, and facilitate effective communication. Ultimately, the study empowers children as active participants in the theatrical experience, fostering interpretation, interaction, and questioning on their own terms.
| 7 |
Author(s):
Chika Ruth Okorie, Ifeyinwa Nsude, Gloria Eberechukwu Nwodu, Wealth Akudoh Udoh.
Page No : 92-109
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AI In Broadcasting: A Study of Implications on Information Dissemination within Broadcasting Corporation of Abia State, Nigeria.
Abstract
Abstract
This study investigated the implications of Artificial Intelligence (AI) on information dissemination within the Broadcasting Corporation of Abia State, Nigeria. The thrusts of the study were to assess how AI technologies enhanced content creation, explore the implications of AI on Information Dissemination and audience engagement as well as identified the benefits and challenges posed by AI integration. The scope focused on the Broadcasting Corporation of Abia State which has both Radio and television sections. The researchers interacted with Broadcasting professionals within BCA and got data using focused group arrangement. Using the convenience sampling technique, 9 discussants were selected considering the objectives of the work. Diffusion of innovations and media ecology theories were the theoretical framework used. The research recommended that BCA should work assiduously hard to improve the state of its infrastructure, replace outdated equipment and train its staff on AI technology for better service delivery.
Key words: Artificial Intelligence, Broadcasting, Information Dissemination, Abia State, Nigeria, Media Ecology and Innovation.
| 8 |
Author(s):
Fidelis Ndidiamaka Asogwa.
Page No : 110-124
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Between Six and Half a Dozen: A Comparative Functional Analysis of Televised Political Advertisements of Incumbent Versus Challenger in the 2019 Presidential Election Campaigns in Nigeria.
Abstract
This study is a functional analysis of APC, and PDP political advertisements in the 2019 presidential election in Nigeria. The study adopted a descriptive qualitative design with data collected from purposively selected NTA, AIT, TVC, and Channels which were the four major television networks in Nigeria in 2019. A population of 58 political advertisements were generated from the four television networks. The Australian online sample size calculator was used to determine the sample size of 50, at 95% CL and 0.5 CI. Twenty five political advertisements were randomly selected from APC, and PDP and randomly assigned to two graduate coders without political affiliation through number picks. Coder A coded 13 APC and 12 PDP while coder B coded 12 APC and 13 PDP political advertisements respectively. The coders achieved inter-coder reliability co-efficient of .80 on topic, and .82 on function respectively on Cohen’s kappa. Findings revealed the dominance of acclaims over attacks for both the incumbent (APC) and the challenger (PDP) contrary to previous findings. Despite this, PDP as the challenger still acclaimed less, attacked more, and defended less while APC, as the incumbent, acclaimed more, attacked less, and defended more. Topical analysis showed both APC, and PDP were more focused on image than policy contrary to previous findings for both incumbents and challengers which validates the development gap hypothesis. The study was anchored on the Functional Analysis Theory of Political Campaign Discuss (FATPCD).
