British Journal of Mass Communication and Media Research (BJMCMR)

Two-Hand Steering Digital Platform Model: A Framework for Developing Digital Platforms Showcasing the Sounds and Visuals of Ghanaian Traditional Musical Instruments.

Abstract

The strong interest in showcasing the sounds and visuals of Ghanaian traditional musical instruments on digital platforms has led to various efforts to digitise these instruments for use in digital music activities. J.H. Nketiah's Digital Platform Model, as discussed by Opoku-Boateng et al. (2020), promotes a holistic digitisation of Ghanaian traditional music but does not focus specifically on individual elements such as instruments, songs, or dance. These models also lack detailed guidelines on how to create digital platforms. This study, through a review of theories and literature, proposes the Two-Hand Steering Digital Platform Model—a unique approach based on the Uses and Gratification Theory, Interdisciplinary Theory, and the Technology Acceptance Model. This model provides a clear methodology for creating digital platforms specifically for the sounds and visuals of Ghanaian traditional musical instruments. The Two-Hand Steering Digital Platform Model is recommended as a framework for developing digital platforms that celebrate and preserve Ghanaian indigenous musical instruments.