| 1 |
Author(s):
Stephen Nyanteh Ayesu.
Page No : 1-17
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Two-Hand Steering Digital Platform Model: A Framework for Developing Digital Platforms Showcasing the Sounds and Visuals of Ghanaian Traditional Musical Instruments.
Abstract
The strong interest in showcasing the sounds and visuals of Ghanaian traditional musical instruments on digital platforms has led to various efforts to digitise these instruments for use in digital music activities. J.H. Nketiah's Digital Platform Model, as discussed by Opoku-Boateng et al. (2020), promotes a holistic digitisation of Ghanaian traditional music but does not focus specifically on individual elements such as instruments, songs, or dance. These models also lack detailed guidelines on how to create digital platforms. This study, through a review of theories and literature, proposes the Two-Hand Steering Digital Platform Model—a unique approach based on the Uses and Gratification Theory, Interdisciplinary Theory, and the Technology Acceptance Model. This model provides a clear methodology for creating digital platforms specifically for the sounds and visuals of Ghanaian traditional musical instruments. The Two-Hand Steering Digital Platform Model is recommended as a framework for developing digital platforms that celebrate and preserve Ghanaian indigenous musical instruments.
| 2 |
Author(s):
Audu Omar Ahmed Otobo, Baba Jonah, Wama Zipporah Andrew.
Page No : 18-41
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Does “Maniplo-Spatial Arty” Really Work? A Study of the Effectiveness of “Maniplo-Spatial Arty” as a Teaching and Learning in Science Pedagogy.
Abstract
Within the science schooling community and beyond see “maniplo-spatial arty” carried out by learners as a requisite configuration of science education. Enquiries have, been raised by some erudite about its effectiveness as a teaching and learning strategy. This erudition explored the effectiveness of maniplo-spatial work by analyzing a sample of 25 idiosyncratic science lessons involving maniplo-spatial work in Nigerian Junior Secondary Schools (JSS III) and Senior Secondary Schools (SSSIII). Statistics took, the form of observational field note and recorded interviews with teachers and learners. The analysis used a model of effectiveness based on work of Millar et al; Otobo & Arku and Tiberghien. The teachers’ enthusiasm in this lesson was predominantly on emerging learners’ substantive scientific knowledge, rather than on evolving learners understanding of scientific enquiry procedures. Maniplo-spatial work was generally effective in receipt of learners to do what is intended with physical objects, but much less effective in getting them to use little evidence that mental (cognitive) challenges of linking observables to ideas is recognized by those who designed maniplo-spatial activities for the lesson. Tasks fused explicit strategies to help learner to make such links, or were presented in schoolroom in ways that reflected the size of the learning demand of the maniplo-spatial tasks, and categorizing those that require specific support for learners’ discerning and learning in order to be effective.
| 3 |
Author(s):
Audu Omar Ahmed Otobo, Wama Andrew, Umar Baba.
Page No : 42-61
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“Accidental Designs”: Its Impact on Pupils Comprehension.
Abstract
The drive of this quasi-experimental erudition is to appraise the overall effect of accidental arty on pupils’ hypothetical (academic) attainment in textile design subjects. Participants were selected from two institutions of higher learning matriculated pupils’ subjects (batik and tie-dye) and matriculated pupils (batik), then divided into groups. The control groups were taught using orthodox methods of instructing textile design topics, while the same content was given to experimental groups using intensive (imaginative extract) accidental arty work. Pre and post-test were given to all groups. The mean score comparison revealed a significant difference in the attainment scores of experimental over the control groups. It is thus recommended that pupils be given ample opportunity to be betrothed in accidental arty instructions in the two schools (higher learning). This entails that the administration of the schools’ supplies their workshops with all devices/tools required for accidental arty work to be efficaciously implemented.
| 4 |
Author(s):
Ijeoma N. Ochuba, Emeka Christian Odogwu (Ph.D.), Gloria Nwakego Chukwuemeka (Ph.D.), Nnabuife Chika Onyinye (Ph.D.).
Page No : 62-81
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Using Artificial Intelligence to Optimize Advertising Delivery and Reduce Campaign Wastage: Evidence from the Nigerian Digital Economy.
Abstract
This research investigates the transformative role of artificial intelligence (AI) technologies in digital advertising in Nigeria. Using survey and case study methods across key sectors including fintech, e-commerce, and telecommunications, the study examines the challenges of inefficiencies such as ad fraud, budget misallocation, and poor targeting in a global landscape where digital ad spending surpasses $700 billion. Nigerian marketers are under pressure to produce effective campaigns while minimizing the waste of resources. The study results demonstrates, with confidence, that the use of AI techniques including reinforcement, natural language processing (NLP), and predictive analytics can improve audience segmentation, dynamic bidding, and personalized ad content. About 63% of the respondents stated that they are using AI tools (38% partly, 25% completely) and they were able to show evidence of an improvement in cost-per-click (CPC) and return on ad spend (ROAS). However, the high cost of these implementations, lack of technical skills, and ethical issues such as data privacy violations and algorithmic bias impede the broad widespread adoption of AI. Only 22% of organizations in the researchers sample were in complete compliance with Nigeria's data protection regulations, while over one third of AI systems displayed socioeconomic or cultural bias. This research work contributes to literature by providing a contextual understanding of AI-based advertising in a developing economy and specific sectorial insights. It suggests that AI implementation should be phased starting with low-resourced AI tools, and investments in local AI capacity and explainable-AI (XAI) practices to develop transparency and accountability. Ultimately, the study highlights and suggests a strategic and ethically led approach to integrating AI into digital advertising in order to maximize inclusive innovation and efficiencies in campaigns for emerging markets such as Nigeria.
| 5 |
Author(s):
Mamman-Muhammad Abubakar.
Page No : 82-94
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Emotional Contagion in Online Communities: A Study of Social Influence and Emotional Expression.
Abstract
This study investigates the phenomenon of emotional contagion in online communities, examining the mechanisms by which emotions are transmitted and amplified through digital interactions. Employing a mixed-methods approach, combining sentiment analysis and survey research, we explore the emotional expression and contagion patterns in a large online community. Our findings indicate that emotional contagion is a significant factor in shaping online interactions, with emotions spreading rapidly and influencing the emotional tone of online discussions. We identify key factors that facilitate emotional contagion, including social influence, emotional intensity, and community norms. This research contributes to the growing body of literature on emotional dynamics in online communities, highlighting the importance of considering emotional contagion in the design and moderation of online platforms.
