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Author(s):
Ayishat Sandra Olanrewaju.
Page No : 1-17
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Challenges of the Creative Industries in Nigeria: A Case Study of the Performing Arts Industry.
Abstract
The creative industries drive the economy. Effectively harnessing their potential can increase the growth and development of nations while boosting cultural heritage. The creative industries in Nigeria have enormous growth potential that requires further exploration. This conceptual paper discusses the challenges of the creative industries in Nigeria, focusing on the performing arts sector. The article examines critical growth areas, challenges, solutions, and recommendations for each highlighted issue. It proposes effective ways for stakeholders in the sector to tackle its challenges and derive economic value. Some recommendations include embracing technology so that the performers find new ways to appeal to their audience, training and retraining performers in the sector, and the government formulating effective policies while also taking care of security challenges in the sector.
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Author(s):
Gloria Nwakego Chukwuemeka (Ph.D.), Ekene Godfrey Okafor (Ph.D.), Odogwu Christian Emeka (Ph.D.), Emmanuel Ugonna Anyaogu.
Page No : 18-29
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Effectiveness of ABS Radio Programme NDLEA and You in Creating Awareness about Drug Abuse and Drug-Related Crimes among Awka Residents.
Abstract
Considering the prevalence and negative effects of drug abuse and drug-related crimes, this study examined the effectiveness of Abs Radio Programme NDLEA And You in Creating Awareness about Drug Abuse and Drug-Related Crimes Among Awka Residents. The study was anchored on the Agenda Setting theory and the theory of reasoned action to argue that ABS radio has the power to raise the significance of the Radio Programme NDLEA And You in thepublics mind, and that changes in the behavioural and normative beliefs of Awka residents after exposure to the NDLEA and YOU, will ultimately affect and could lead to possible positive behavioural change. The study employed a quantitative design being the descriptive survey. Research Questionnaire served as the instrument for data collection which was distributed to a representative sample of 383 residents in Awka community. This selection was based on the recommendations ofKrejcie and Morgan (1970). Findings revealed that many Awka residents are exposed to ABS radio programme “NDLEA and YOU. It was also found that exposure to ABS radio programme “NDLEA and YOU” does not reduce the rate of drug and substance abuse among Awka residents. The study concludes that drug abuse significantly jeopardizes the overall health of the nation, with a particular adverse impact on youths and that ABS Radio, programme NDLEA and YOU as an influential source of information, bears a substantial responsibility in combating drug abuse. It was therefore recommended, among others, that media organizations should intensify their public awareness campaigns through various means such as organizing dramas, symposiums, and lectures within the community.
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Author(s):
Olayiwola Ajisafe (Ph.D.), Taye Babaleye (Prof.).
Page No : 30-43
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Assessment of Media Advocacy Against Open Defecation In South West Nigeria.
Abstract
The unending practice of open defecation (OD) in some developing countries is worrisome to both development and health communication scholars worldwide. It is on record that Nigerians defecate openly. This is at variance with Sustainable Development Goal 6.2 which focuses on achieving access to adequate and equitable sanitation and hygiene for all and ending open defecation by 2030. The study explores media advocacy against open defecation in Ekiti and Osun States in South-west Nigeria. The study determines the contributions of media campaigns toward eradication of open defecation in the two states. It also seeks to ascertain public knowledge on media approaches to campaigns against open defecation and to find out the level of public awareness on the dangers posed by the dirty habit. Agenda Setting Theory, Development Communication Theory and the Health Belief Model constituted the theoretical frameworks. The study adopted cross-sectional research, using quantitative and qualitative research methods. The instruments employed were questionnaire and Focus Group Discussions. Three local government areas were selected from each of the senatorial districts ofEkiti and Osun States respectively with an estimated population of 3,338,998. The sample size of 400 was calculated using the Taro Yamane formula. Findings revealed that 95% of the respondents were aware that open defecation was rampant in the study areas and agreed that media advocacy was needed as part of the efforts to stop the practice. Findings also revealed that open defecation in the study areas was caused by lack of public toilets. Furthermore, the study revealed that lack of funds caused hindrance to effective use of mass media for effective advocacy against open defecation. The study concluded that to achieve an open defecation-free environment, the use of media advocacy should be intensified using the multimedia approach for effective communication with the public. The study recommends both traditional mass media and social media channels as tools for effective media advocacy to enhance behavioural change and to embrace the use of standard modern toilets to rid the society of open defecation.
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Author(s):
Luis Camillo M. O. de Almeida.
Page No : 44-49
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The Rise of Homo Sapiens Immodicus.
Abstract
This article explains the Homo Sapiens Immodicus model's entire cycle, an operationalization of what occurs inside technobrains in 2024. Each cycle phase is compared to characters in Ray Bradbury’s Fahrenheit 451 book, Mildred, Montag, and Faber. I am using Bradbury’s literary work and the teachings of Marshall McLuhan, Jaques Ellul, and Neil Postman.
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Author(s):
Heavens Ugochukwu Obasi Ph.D.
Page No : 50-66
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Influence of Gratification on Political Reporting in Nigeria (A Case Study of Magic FM, Aba, Abia State, Nigeria)
Abstract
This research study aims to examine the impact of gratification on political relationships in Nigeria. The Nigerian media system is characterized by a high level of government interference and limited freedom of expression. It is therefore relevant to examine the extent to which gratification shapes the political reporting of Nigerian journalists.
The study employed a mixed research method involving the use of semi-structured interviews and content analysis of news articles. A purposive sampling technique was used to select 50 journalists covering political news in Nigeria. The interviews were conducted to discover the underlying reasons that influence their decision-making process in covering political news. Content analysis was used to examine the content of political articles to determine the extent to which it is influenced by satisfaction.
The findings revealed that satisfaction plays an important role in how journalists cover politics in Nigeria. Journalists received gifts, favors and money in exchange for favorable political news coverage. These rewards have affected his objectivity, professionalism and credibility. Furthermore, the results revealed that government officials are the most important source of rewards that journalists receive.
Content analysis revealed that reporting on political news in Nigeria was biased, unprofessional and lacked objectivity. The reports were often biased towards the interests of government officials who liked the reporters. The results also showed that the most publicized political issues in Nigeria were those favoring government officials.
Implications of the study suggest that satisfaction should be addressed to improve the quality of political reporting in Nigeria. It is recommended that media organizations regularly provide training and education to journalists on ethics, professionalism and objectivity. In addition, the government should enforce laws that criminalize gratification, and journalists should be encouraged to report any acts of gratification.
This study provides insight into the impact of satisfaction on political journalism in Nigeria. The findings suggest that satisfaction is an important factor influencing the objectivity, professionalism and credibility of political reporting in Nigeria. The implications of this study are expected to help improve the quality of political reporting in Nigeria and increase public confidence in the work of Nigerian journalists.
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Author(s):
Nancy Nnenna Anaba, Walter Ihejirika, Innocent Paschal Ihechu.
Page No : 67-81
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Listening as a Predictor of Health Providers’ Response to Expectant Mothers in South-East Nigeria.
Abstract
This study investigated Listening as a predictor of healthcare providers response to expectant mothers in south-east Nigeria. The Study had two sets of population- the Public Primary Health Centers (PHCs) in the five states of South-East Nigeria (2,110) and all the women in the five states who are between the ages of 18 and 45 (7,159,548). The sample size was in two set, the first was 32 which represented 30% of the total number PHCs in the five L.G.A’s sampled from the five states in the South-East Nigeria and the second sample size for the second population was 384. The study adopted survey research design with questionnaire as instrument for data collection. Finally, the data were descriptively analysed and thematically explained. The results from the study revealed that healthcare providers listen and respond, to expectant mothers in South-East Nigeria during antenatal interactions. It was therefore concluded that the ability of healthcare providers to listen to the expectant mothers in South-East Nigeria during antenatal interactions provided the platform for healthcare communication that enabled expectant mothers to share personal information with caregivers for effective outcomes. It was recommended that Policy makers should ensure that the cordiality between healthcare providers and their clients is sustained at all levels of healthcare delivery to promote quality communication for quality healthcare practice.
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Author(s):
Adegbite Ismaila Olawale, Akinrosoye A. Idowu, Olomide Kolawole.
Page No : 82-92
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Moonlighting as a Survival Strategy for Journalists in Southwest Nigeria.
Abstract
This study examines the prevalence and implications of moonlighting among journalists in Southwest Nigeria within the context of the evolving online journalism landscape. As traditional media outlets face financial challenges and digital platforms reshape news consumption patterns, many journalists are turning to secondary employment to supplement their income. Through a mixed-methods approach combining surveys and in-depth interviews with 150 journalists from Southwest Nigeria, this research explores the motivations, forms, and consequences of moonlighting practices. The findings reveal that over 70% of respondents engage in some form of moonlighting, with content creation, freelance writing, and digital marketing being the most common secondary activities. The study also found that, while moonlighting provides essential financial support, it also raises concerns about journalistic integrity, work-life balance, and the quality of news production. This study contributes to the growing body of literature on the changing nature of journalism in the digital age and offers insights for media organizations, policymakers, and journalism educators in Southwest Nigeria and beyond.
Keywords: Moonlighting, Southwest Nigerian Journalists, Online Journalism, Media
Economics, Journalistic Ethics