| 1 |
Author(s):
Ibikunle Olayiwola Ajisafe (Ph.D.), Doyinsola Dada.
Page No : 1-5
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Cultural Awareness in Intimate Relationships: Understanding Intercultural Dynamics.
Abstract
This study examines the impact of cultural awareness on intimate relationships, highlighting the dynamics of intercultural communication and its challenges in the context of global migration and diversity. A theoretical approach is employed, synthesizing literature on cultural differences, intercultural communication, and the evolution of intercultural relationships. Historical examples are analyzed alongside existing frameworks such as Social Penetration Theory. The study underscores how cultural sensitivity, communication competence, and adaptability foster understanding and satisfaction in intercultural relationships, despite barriers like cultural shock and language differences. The study concludes that intercultural intimate relationships represent not only a rich opportunity for personal growth but also a unique avenue for fostering deeper connections across cultural lines. Success in such relationships is contingent upon the willingness of partners to embrace cultural diversity and invest in effective communication strategies. By prioritizing empathy, adaptability, and respect, individuals in intercultural relationships can transcend cultural divides, creating meaningful and lasting connections in an increasingly interconnected world.
Keywords: culture, cultural awareness, intimate relationship, communication, intercultural communication.
| 2 |
Author(s):
Adaobi Olivia Okeke (Ph.D.), Chibuike Julius Nwosu (Ph.D.), Lilian Chinazom Ajagu, Elozona Chinwe Okpala.
Page No : 6-29
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Power of Authentic Voices: Exploring the Influence of User-Generated Content (UGC) in Shaping Film Viewership Choices on Netflix.
Abstract
In this digital age and with the rise of streaming services, user generated content (UGC) has revolutionized the way audiences engage with and consume films. Netflix, with its vast user base and personalized content has been proven by studies to be one of the leading platforms for film discovery with over 220 million subscribers. However, the factors influencing viewers’ film choices on Netflix seem unclear. This study therefore examined the impact of authentic voices, embodied in user generated content on film viewership choices on Netflix shedding light on the transformative power of authentic voices in shaping audience engagement with film. Utilizing the quantitative research design specifically employing the survey method, the study sought the opinions of undergraduates in Anambra State. The study focuses on undergraduates as a result of the fact that studies have proven that Nigerian youths make up more than half of the subscribers to the Netflix platform and these undergraduates make up this youth population. Anchored on the Social Influence Theory, the study examined the extent to which UGC affects audience film choices on Netflix and the factors contributing to UGC’s perceived credibility. Findings indicated that a significant majority of these youths rely on peer reviews over Netflix’s algorithmic suggestions with detailed reviews being the most credible. Again, it was also revealed that UGC plays a critical role in shaping both the frequency and duration of film watching as well as expanding genre preferences. While UGC satisfies the audiences’ need for relatable and trust worthy recommendations, the study discovered that the reliance on consensus-driven content might limit their exposure to diverse narratives. Based on these findings, the study recommended amongst others that the Netflix platform should collaborate with UGC creators to promote original content and also analyze UGC sentiment and feedback to improve content offerings to its film audience.
| 3 |
Author(s):
Chibueze Nnaemeka Njoku, Innocent Paschal Ihechu (Ph.D.), Okechukwu Gerard Njoku (Ph.D.).
Page No : 30-37
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Social Media in Political Mobilization and Civic Engagement in Nigeria: A Conceptual Approach.
Abstract
In Nigeria, social media has transformed the political landscape, playing a critical role in political mobilization and civic engagement. This conceptual paper explores the intersection of social media and political activism in Nigeria, focusing on how platforms such as Twitter, Facebook, and Instagram have enabled citizens to organize, mobilize, and influence political outcomes. Drawing on the Social Movement Theory (SMT), the paper analyzes the dynamics of online activism, its impact on traditional political processes, and the broader implications for Nigerian democracy. The study also considers challenges such as misinformation, digital divides, and political elites' co-optation of social media.
| 4 |
Author(s):
Obialunamma Aguolu, Chinwe Okpoko (Prof.).
Page No : 38-51
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Addressing Food Security in Nigeria through Climate Change Mitigation: Insights from Nigerian Newspaper Records.
Abstract
One of the most important worldwide concerns of our day is climate change, which has significant ramifications for the agriculture industry. The public's awareness and comprehension of climate change are greatly influenced by the media, especially in developing nations like Nigeria. This paper therefore seeks to explore the roles on newspapers in addressing food security in Nigeria through climate change mitigation. Content analysis technique was used to analyse three national newspapers-Daily Sun, The Guardian, and The Nation for a period of one year. Code sheet was used to as an instrument of data collection and Environmental security theory was used to explain the study. Findings from the research revealed that volume of coverage on climate change as it affects food security in Nigeria is 119. The prominence given to the coverage of climate change as it affects food security in Nigeria was low. More so, news was found to be the story genre that received the most attention. Based on the findings, it is recommended among other things that Newspapers should endeavour to place essence in the interpretation and analysis of news reports on climate change as it affects food security in Nigeria.
| 5 |
Author(s):
Afulike Christian Don (Ph.D.), Osuagwu Gladys Amarachi.
Page No : 52-63
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Appraisal of Punch Newspaper Reports of Public Perspectives on 2024/2025 Borrowing by Federal and State Governments, and Its Implications for Development.
Abstract
This study x-rays the Punch Newspaper’s reports and representation of Public Perspective on 2024/2025 debt surge by federal and state governments and its implications for development. The research adopted mixed method research involving a combination of desk and textual analysis to ascertain the extent of borrowing by the federal and state government, visa vis, the public perspectives and its developmental implications. The study further discovered that there is a surge on Nigeria’s international and domestic debt profile between 2024 and 2025. The research therefore, recommended that all the concerned tiers of governments should large-infant their economic development for her citizens to break debt and economic burden, thereby encouraging income equality and infrastructural development.
