| 1 |
Author(s):
Abubakar Farrau, James Ezekiel.
Page No : 1-21
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Exploring the Adoption of Reels and Short Videos in the Nigerian News Industry.
Abstract
The advancement in digital technologies has indeed changed the consumption and delivery of news. Through the nature and operations of the web ecosystem, short videos and reels can be regarded as a kind of news delivery due to the features they possess for news curation and dissemination. This paper focused on analyzing the potential of utilizing short videos and reels in reaching young audiences in the news media industry and the extent to which news media organizations have embraced the use of short videos and reels. Drawing from the Diffusion of Innovations theory, this study aimed at identifying the process through which news organizations adopt short videos and reels. Considering the research questions posed, an exploratory research design was adopted, for this study, the in-depth interview method was adopted with a purposive sample of ten (10) professionals drawn from different news organizations in Nigeria. The sample comprised of two participants from strictly-online news organization; Legit NG Lagos, Four participants from television stations; NTA Kaduna and Galaxy TV Kaduna, three participants from print news organization; Dailytrust, Abuja and The Nation, Lagos and finally one participant from a radio station; Liberty Radio Kaduna. Data was collected through face-to-face and telephone interview using a semi structured interview guide that asked the participants questions on their understanding about the use of short videos and reels as a means of conveying news information. Data analysis involved manual coding of themes. The findings revealed that short videos, particularly reels, have the potential of attracting younger audeinces. The comparative analysis showed that short videos and reels are being adopted in a varying degree by these news organizations; strictly-online media organizations are leading the adoption rate of this format. The study offered some recommendations on how to effectively address challenges regarding the adoption of reels and short videos for news curation and delivery in the mainstream news media organizations in Nigeria.
Keywords: Short Videos, Reels, News Dissemination, Multimedia Journalism, News Industry
| 2 |
Author(s):
Ojorgu Leonard Odun (Ph.D.), Akodu Peter Kehinde (Ph.D.), Aganbi Emokiniovo Victor, Etim Victoria Enefiok (Ph.D.), Ntamu Agaji Adie, Lucas Bernard Diesuk.
Page No : 22-36
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Reimaging Akwa-Cross Women of Nigeria in the Context of Egalitarian Communication.
Abstract
The study examines one area in which African woman of Akwa-Cross of South-South Nigeria has been made to believe her opinion does not count: The idea that a woman has no religion and its impact on her and society. The research used questionnaire to generate data from 100 men and 100 women within Calabar, Cross River State Capital, and Uyo, Akwa Ibom State Capital. Both cities have common social demographics. Additionally, personal interviews were conducted to generate data from 10 men and 10 women who live in rural areas of the two states. The study adopts egalitarianism, cultivation and hegemony theories. Research findings revealed that about 70% of married women have had their faith decided by their spouses – even against their will. As a way forward, the study recommends that our media narratives concerning importance of men and women in society should be rooted in egalitarian communication, which highlights equality of men and women in matters of opinion and decision making.
Keywords: egalitarian, Afro-woman, Akwa-Cross, and cultural hegemony.
| 3 |
Author(s):
Emokiniovo Victor Aganbi, Peter Kehinde Akodu (Ph.D.), Festus Ayodimeji Akintoye (Ph.D.), Leonard Odum Ojorgu (Ph.D.), Bernard Diesuk Lucas, Gabriel Ayodeji, Adelusi.
Page No : 37-53
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Diffusing the Tension among Journalists, Citizens’ Speech and National Security in the Digital Era in Nigeria.
Abstract
Aside being one of journalistic codes of ethics, journalistic privilege is right accorded to journalists to maintain anonymity of a source of information. The paper evaluated relationship between journalists’ claim to privileged communications and government’s right to everyman’s evidence. The paper sought to define who a journalist is and duty of court to ensure permitted derogations are reasonably justifiable in a democratic society. It examined impact of emergent digital technologies and internet, which have empowered average person to perform functions of a journalist – should such people be accorded journalistic privilege? In democratic settings, free speech is not the only interest demanding recognition, they may be subject to some restrictions of which national security actions are most profound. The paper recommends that journalists’ advocacy for legal guarantees should be matched by increased social responsibility and professional ethics as a panacea to national security excesses.
Keywords: journalistic privilege, national security, digital era
| 4 |
Author(s):
Heavens Ugochukwu Obasi, Ph.D.
Page No : 54-66
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Media Coverage of Treasury Single Account Introduced by Abia State Government and Its Effect on Abia State University, Nigeria.
Abstract
This research brief focuses on the analysis of the media coverage of the introduction of the Treasury Single Account (TSA) by the Abia State Government and its impact on the Abia State University in terms of autonomy, salaries, research and academic activities. The implementation of the Treasury Single Account (TSA) has been the subject of intense media scrutiny, with attention focused on its implications for the autonomy of Abia State University. This study examines how the centralization of financial resources through the Treasury Single Account (TSA) framework can affect university decision-making processes, academic freedom and general governance autonomy. In addition, the research examines the effects of the Treasury Single Account (TSA) on the timely payment of salaries to university staff. By analyzing media reports and conducting interviews with stakeholders, the study aims to assess whether the implementation of the TSA has had an impact on the payment of wages, financial stability and employee morale in the university Furthermore, the study explores how the introduction of Treasury Single Account (TSA) has affected research activities in Abia State University. By examining media stories and academic publications, the research seeks to understand whether changes in financial management practices have affected the university's research output, funding opportunities and collaborative initiatives. Finally, the impact of Treasury Single Account (TSA) on academic activities in Abia State University is a major focus of this research. Through content analysis of media coverage and interviews with teachers and students, the study aims to assess whether financial reforms have improved or hindered the quality of teaching, learning experiences and the academic programs in the university. By examining the media coverage of the introduction of Treasury Single Account (TSA) and its effects on autonomy, salaries, research and academic activity in Abia State University, this research contributes to a deeper understanding of the implications of financial reforms in higher education institutions and provide policy makers with information. university administrators and stakeholders in the education sector.
| 5 |
Author(s):
Ibikunle Olayiwola Ajisafe (Ph.D.), Doyinsola Dada.
Page No : 67-74
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Power of Advertising on Consumer Purchasing Behaviour: A Study on the “Share a Coke” Campaign
Abstract
This study investigated the influence of advertising on customer buying behaviour by analysing the impact of the 'Share a Coke' Campaign. This text elucidates the significance of advertising in shaping the consumer's purchasing decisions. Several Nigerian organisations exhibit a lack of enthusiasm when it comes to promoting their products and services through an efficient advertising platform, which negatively impacts their sales performance. They do not consider it necessary to allocate a percentage of their money to ads for promoting their products and services and influencing customer purchase decisions. This study elucidates how the brand Coca-Cola has strategically utilised advertising to its benefit, ensuring not just customer affinity towards the brand but also driving real product purchases. The fast progress of technology has led to a substantial rise in the use of technology and digital media in the advertising industry. Given the fast progress, it has become more and more crucial to have effective advertising in order to get a competitive edge. This research is necessary to achieve that. Therefore, it is advisable to do comprehensive research on the target audience to gain insights into their watching patterns and purchase behaviours, thereby ensuring a successful advertising campaign.
| 6 |
Author(s):
Peter Kehinde Akodu (Ph.D.), Olutope Lawrence Abiola (Ph.D.), Olayiwola Ibikunle Ajisafe (Ph.D.), Festus Ayodimeji Akintoye (Ph.D.), Muhyideen Iyiola Azeez (Ph.D.).
Page No : 75-92
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Why is the Press Like This? The Ascent of a Model from a Practice.
Abstract
The study introduced a model titled, Funding and Economic Practice of the Catholic Press in Nigeria to academic community. It is divided into three aspects: strong, weak, and no initiative practice. It captures inherent behaviour of workforce as depicted by values from the top. The method deploys both key-informant interview and focus group discussion to seek direction from historical and professional figures. Research findings show some historical pitfalls that gave direction to theory’s framework. Therefore, the study recommends that such historical insight is germane to future effort to develop Catholic press. Both weak and no initiative practice is symptomatic of the pitfall. The strong initiative practice has predictive and futuristic significance for press development. It is significant in emphasising place of advertisement in contemporary newspapering. No newspaper business will survive without it, but we should limit our search of patrons to wealthy Catholics who understand ecclesiastical culture and ethics.
| 7 |
Author(s):
Kalu Chris Oge, Anthony Igyuve, Akase T. M..
Page No : 93-105
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Public Perception on the Role of Public Relations Strategies for Peace-Building During Political Activities in Nigeria.
Abstract
The study set out to assess public perception of the role of public relations strategies for peace-building during political activities in Nigeria. The population of the study were electorates in the six Areas Councils of the Federal Capital Territory, Abuja, Nigeria. The study was supported by the excellent theory. A quantitative research approach was used. The findings revealed among others that public relations strategies used in peace-building during the 2023 general elections in FCT include dialogue, mediation, negotiation, arbitration, community relations, intercession, intervention, inquest, conciliation, adjudication, use of the mass media, public view and propaganda devices. Thus, the study recommended that the application of public relations strategies in peace-building during election-related matters in Nigeria should take a holistic and truthful approach by accommodating divergent views from the different segments of Nigerian society. Also, proper utilisation of the different types of media by public relations practitioners is imperative in bringing about peace during elections in Nigeria.
