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Author(s):
Editor in Chief.
Page No :
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British Journal of Mass Communication and Media Research, Volume 4 Issue 4, Cover Page
Abstract
British Journal of Mass Communication and Media Research, Volume 7 Issue 1, Cover Page
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Author(s):
Oladipupo AbdulMalik Olalekan.
Page No : 1-12
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Cryptocurrency and Political Campaign Finance: Opportunities and Risks.
Abstract
This paper explores the intersection of cryptocurrency and political campaign finance, focusing on the opportunities and risks of adopting digital currencies in political fundraising. The research seeks to answer the question: What are the opportunities and risks associated with using cryptocurrency in political campaign finance? The study adopts a qualitative methodology, relying on content analysis of existing literature and case studies of political campaigns that have employed cryptocurrency as a fundraising tool. Key findings suggest that cryptocurrency offers significant advantages, such as global fundraising potential, enhanced transparency through blockchain, and financial inclusivity. However, the risks include anonymity leading to regulatory evasion, foreign interference, and the potential for money laundering. These risks are compounded by inconsistent regulatory frameworks across jurisdictions. The paper concludes that a balanced regulatory approach is essential to leveraging the benefits of cryptocurrency while protecting the integrity of political processes. Future research should explore how regulatory frameworks can be refined to support innovation without compromising electoral transparency.
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Author(s):
Isioma Christiana Nkenchor (Ph.D.), Joshua Maciver.
Page No : 13-26
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Media Literacy Skills for Promoting Sustainable Development in Rivers State.
Abstract
The study examined media literacy skills for promoting sustainable development in Rivers State. Three research questions guided the study.The study anchored on information literacy theory. The survey research design was adopted using a sample of 167 respondents drawn from a population of 278 lecturers in the four departments of Communication, film and media studies using proportionate sampling technique. The instrument for data collection was a questionnaire which was validated by experts and used for data gathering. The reliability of the instrument was established at 0.82 using the Pearson Product Moment Correlation Co-efficient (PPMC).The study found amongst others that critical and analytical thinking, digital literacy, environmental literacy, cultural and social awareness, and collaborative communication are media literacy skills needed for promoting sustainable development. The study concluded that media literacy and education can potentially empower the citizens to be able to critically analyze and evaluate media messages, be better informed, engage, and be proactive in addressing both local and global issues that can bring about sustainable development in Rivers State. Media literacy skills was essential for the citizens to be well informed on the various types of media outlets and their roles in promoting sustainable development in Rivers State-Nigeria. The study recommended amongst others that Policy makers and curriculum planners begin to think along the line of integrating media literacy into the school curriculum. This will help students develop a holistic understanding of media and its impact on society.
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Author(s):
Ibikunle Olayiwola Ajisafe (Ph.D.), Doyinsola Dada.
Page No : 27-40
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Use of Radio in Educating Diverse Cultures among Ado Ekiti Residents.
Abstract
The history of human communication began with the oral or spoken tradition. Through the course of history, the dissemination of messages progressed from oral tradition, to script, print, wired electronics, wireless electronics and finally digital communication. This paper is about the use of radio in educating diverse cultures among Ado Ekiti residents. Because we are all different, it is important to recognize each other's communication manners, and then learn to handle them. This paper examines intercultural communication and the importance of recognizing each other's communication manners and learning to handle it. Conditions for effective, intercultural communication were discussed in the paper explaining the purpose and the principles of broadcasting; Nature of radio and television broadcasting; Advantages and disadvantages of intercultural communication via broadcasting. It is imperative to note that communication is the active relationship established between people through language, and several other forms either it’s a verbal or written communication. Therefore, it is germane to interpret what you see or hear exactly the way it is to evade needless confusion. When broadcasting, it is also very important to use simple and clear words while portraying your message so as not to be misinterpreted. This paper suggests the need for the government to promote the use of radio broadcasting in the state by providing adequate equipment and build the capacity of personnel in the industry. Dispensing information through this means would go a long way in educating, informing, and entertaining residents of the state with diverse cultural backgrounds.
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Author(s):
Divine Kwabena Atta Kyere-Owusu.
Page No : 41-51
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Character Identity, Struggles, and Resilience: A Comparative Study of Stage Acting through Monologues.
Abstract
This article examines the portrayal of identity, struggles, and resilience through theatrical monologues, focusing on Sizwe Bansi is Dead by Athol Fugard and Fences by August Wilson. Both plays present socio-political and socio-cultural challenges faced by black individuals in apartheid South Africa and segregated America, respectively. Through detailed analysis of selected monologues, the study explores how acting techniques are employed to convey these themes and resonate with contemporary audiences. The findings reveal that the systemic discrimination, hardships, and resilience depicted in the monologues remain relevant today, as issues such as racial injustice and inequality continue to affect black communities globally. The analysis also highlights how acting can powerfully communicate these experiences, shaping audience perceptions and encouraging social reflection. The paper concludes that theatrical acting is a potent tool for social change, allowing actors to embody and reflect the struggles and triumphs of their communities. The study underscores the need for actors to immerse themselves fully in character roles to effectively convey these complex narratives. The recommendations include encouraging actors to deepen their training through rigorous script analysis, accent mastery, and exploration of diverse acting techniques. Additionally, it suggests that future studies should continue to explore the role of theatre in addressing identity and socio-political issues, with a focus on how contemporary performances can inspire social change and personal reflection.
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Author(s):
Kalita Aruku, Inyali Peter Ogar (Ph.D.), Joseph Ikangkang (Ph.D.), Anruchi Peter-Wagbara.
Page No : 52-66
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Analyzing Abel Damina’s Teaching on Tithing through the Lens of the Spiral of Silence Theory.
Abstract
The practice of tithing has evolved over the years, with various theological leaders offering differing interpretations and approaches to its significance. This article examines the teachings of Dr. Abel Damina, a prominent figure in contemporary Christian evangelism, concerning the practice of tithing, which specifically advocates for appreciation tithing over obligatory contributions in line with scriptural provisions. The concept of appreciation tithing stems from the idea that individuals should give joyfully, driven by gratitude rather than compulsion. To deepen the understanding of this paradigm, the Spiral of Silence Theory, developed by Elisabeth Noelle-Neumann, is utilized as a lens. According to this hypothesis, people are less inclined to voice their opinions when they believe they belong to a minority group, which might result in the suppression of different points of view. On the other hand, people feel more comfortable expressing when its perceived the opinion is popular. By applying this theory, the article seeks to explore the implications of Damina's teachings within the larger discourse of Christian giving and the social dynamics that could influence a congregant's willingness to either embrace or challenge these ideas. The article concludes that societal constraints and community attitudes play a significant role in shaping the debate surrounding religious and other issues that are considered sacred amd recommends among other things for the encouragement and provisions for platforms for a robust discussion on issues of giving and other contentious Church doctrines for better understanding and application for the good of society.
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Author(s):
Ayokunmi Olaoluwa Marvelous.
Page No : 67-76
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Online Radio and the Promotion of Art Music in Nigeria.
Abstract
Online radio is the distribution of audio broadcasts over the internet, meaning that the radio signal is not transmitted through the conventional terrestrial AM or FM, but streamed via the internet. The broadcast can be a pre-recorded MP3 files or live, via a microphone broadcasts streamed over the internet. Just like any terrestrial radio, online radio broadcasts news, plays music of all genres and presents a number of programmes in diverse areas, including educational, cultural, religious, political, informational, entertainment shows etc. Art music is seen as school music, a product of inspiration structured by intellectual prowess with varied content. In recent time, there has been an increase in the use of online radio for the popularization and sustenance of art music broadcast which is now the focus of this research. It looks at an art music radio show titled Let Music Reign anchored by Ayokunmi OlaOluwa on Stride Radio which is an online/internet radio broadcasting station located in Ibadan, Oyo state, Southwest Nigeria. It looks at the concept and medium of online radio broadcasting which is digital based, how it helps in the promotion of art music and checks the content of the music show. The study is an etic research which applies library, netography and participant-observation methods for its data collection and interpretations. The paper concludes that online radio as an offspring of digital development is a viable medium of promoting art music across the globe.
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Author(s):
Heavens Ugochukwu Obasi (Ph.D.).
Page No : 77-86
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The Role of Media in Public Relations Crisis Communication.
Abstract
The media plays a vital role in informing the public about crisis situations. The purpose of this study was to gain a deeper understanding of the interaction between media and public relations in crisis situations. This study used a qualitative methodology utilizing in-depth interviews with public relations professionals who have direct experience in crisis management.
Research has shown that media can be a powerful tool for crisis communication. Using traditional media such as television, radio, and print media can be effective in reaching a large audience quickly. Online media, such as social media and blogs, can also be effective, especially when targeted to specific audiences and interacting with them in real time.
But the study also confirmed the importance of a proactive and transparent approach to crisis communication, including developing relationships with the media before a crisis occurs. Building trust with journalists will help communications teams provide accurate and timely information during a crisis, minimizing the potential for misunderstanding or misinformation.
Overall, this study highlights the critical role of the media in communicating crisis situations to the public and the importance of effective media management to achieve successful outcomes. Using qualitative methodology, this study provides rich insights into the experiences and perspectives of PR practitioners and offers practical recommendations for those working in this complex field.
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Author(s):
Nonye Benedeth Ezeaka (Ph.D.), Okaro Chibugo Judith.
Page No : 87-99
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Exposure and Attitude of Undergraduates to Twitter (X) tweets on Youth ‘Japa’ Syndrome in Nigeria.
Abstract
This study was designed to examine the assessment of exposure and attitude of Chukwuemeka Odumegwu Ojukwu University students to Twitter messages on youth 'japa'. 'Japa' is a colloquial term popularized in Nigeria to describe the desire to emigrate, especially to Western countries. This research aims to ascertain the level of awareness of Twitter messages on youth emigration, their perception and factors responsible for youth emigration syndrome. Youth are the most vulnerable set of people prone to emigration, overtime the rate at which they engage in (japa) emigration keeps increasing, this has become an issue of concern to the government. This study is anchored on Social Responsibility theory, adopting survey research method, using 360 copies of the questionnaire as instrument of data collection from the population of 15664. It also used Krejcie and Morgan table to determine the sample size of 375. The study discovered that respondents are exposed to Twitter posts on 'japa' syndrome and its effects on their emigration decisions. The study recommended Twitter influencers and opinion leaders to use their Twitter handles to popularize the need to stay back in one's country highlighting the opportunities and available employment in the country and avoid the quest for emigration, rather to develop their home country while suggesting to the Government to embark on initiative to revive the economy, create more jobs and opportunities to make youth stay back in their country.
Keywords: Emigration, Youth, 'Japa', Twitter
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Author(s):
Gloria Eberechukwu Nwodu, Chika Ruth Okorie, Sylvia Ogochukwu Iheanyichukwu.
Page No : 100-110
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Perception of Anambra State Residents Toward Media Campaigns Against the Consumption of Uncertified Herbal Medicine.
Abstract
The study examined the perception of Anambra state residents toward media campaigns against the consumption of uncertified herbal medicine. The essence of the study was to determine the extent of exposure of the residents to media campaigns against the consumption of uncertified herbal medicine. Study adopted two theoretical frameworks, survey research method was used. The study found among others that a majority of the respondents were moderately exposed to media campaigns against the consumption of uncertified herbal medicine; radio was the medium through which most of the respondents accessed media campaigns against the consumption of uncertified herbal medicine. Further findings revealed that the media campaigns against consumption of uncertified herbal medicine among the residents have not been so effective. Study concludes that the media campaigns against the consumption of uncertified herbal medicine convey uncertainty a grey area by Anambra state residents. Thus, study recommends the media should actively shed light on the dangers of consuming uncertified herbal medicine, committing themselves to features, editorials, radio presentations, news programmes, call-in-programs, documentaries etc.
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Author(s):
Precious Akamba Selong, Precious Ihunanya Ukeje, Nsikak Solomon Idiong (Ph.D.).
Page No : 111-128
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Public Relations Practices and The Image of Akwa Ibom State House of Assembly.
Abstract
This study investigated the image of the eighth Akwa Ibom State House of Assembly among Akwa Ibomites. The survey research method was adopted for a sample size of 400 out of Akwa Ibom’s population of 6,888,776. The questionnaire was adopted for data collection with the stakeholder and impression management theories as frameworks. With data analysed in tables and simple percentages, the findings from the study revealed that: 50% of the respondents perceived the public relations practices of the Eighth Akwa Ibom State House of Assembly as insufficient to put them in a good light in the eyes of the public; public confidence in the eighth Akwa Ibom State House of Assembly is low, 31%; the perception of 37% on the public relations practices of the Eighth Akwa Ibom State House of Assembly is informed by what they read or viewed in the media. It was concluded in the study that the public relations practices of the Akwa Ibom State House of Assembly have not been enough to give them a solid public image. It was, therefore, chiefly recommended among other things, that the eighth Akwa Ibom State House of Assembly embarks on more grassroots engagement in the discharge of their duties. Suggestions were made for further studies.
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Author(s):
Dong Shaochen, Romlah Ramli.
Page No : 129-144
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Framework for Understanding Employee Advocacy through Leadership and Communication.
Abstract
Employee advocacy (EA) has emerged as a vital area of study within public relations, yet research on its antecedents remains limited. This conceptual paper aims to explore the foundational elements driving EA in the context of China’s television broadcasting stations (CTBS). Utilizing transformational leadership (TL) theory, the paper examines the relationships between TL and key internal communication dimensions (ICD), specifically transparent communication (TC) and symmetrical communication (SC), and their impact on fostering EA.The study posits that transformational leadership inspires employees to advocate for their organization while effective internal communication enhances trust and engagement. Transparent communication fosters a sense of value among employees, whereas symmetrical communication encourages meaningful dialogue and feedback.By developing a conceptual framework, this paper seeks to clarify how TL and ICD interact to shape employee advocacy. Ultimately, the findings highlight the importance of integrating transformational leadership and effective communication strategies to enhance EA, thereby improving organizational reputation and performance in an evolving media landscape.
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Author(s):
Chioma Ifeoma Agbasimelo (Ph.D.), Francisca Chisom Ugoji.
Page No : 145-162
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Attitude of University Students Towards Online Shopping; A Study of Undergraduates in Nnamdi Azikiwe University, Awka, Anambra State.
Abstract
The proliferation of the internet has revolutionized consumer behaviour, particularly among university students who are increasingly embracing online shopping for its convenience and accessibility. This study investigates the attitudes of undergraduates at Nnamdi Azikiwe University, Awka, Anambra State towards online shopping, with a focus on understanding the factors influencing their behaviors. The objectives include exploring the level of trust and perceived security in online shopping among students, and identifying socio demographic variables such as age and gender that shape their attitudes and behaviors. Employing a descriptive survey design, data was collected from a representative sample of 386 undergraduate students using structured questionnaires. The study period spanned one academic semester to capture a comprehensive view across various faculties and departments. The findings reveal a robust acceptance of online shopping among the university students, underscored by a high level of trust and perceived security in online payment systems. Statistical analyses, including correlation and regression models, highlight significant positive relationships between attitudes towards online shopping, age, and gender. Age and gender emerge as pivotal predictors, explaining a substantial portion of the variance in attitudes towards online shopping. Specifically, gender demonstrates a stronger influence than age on shaping these attitudes. The study's implications extend to recommendations for enhancing online security measures and developing targeted marketing strategies tailored to the diverse socio demographic profiles of university students.
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Author(s):
Abdel Azim Gamal Ebrahim (Ph.D.), Sarg Enas Mosad (Ph.D.).
Page No : 163-177
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Arab Websites and Sustainable Development: News Coverage and Content Framing 2024.
Abstract
The research aims to identify the framing of Arab news websites for sustainable development during the first half of 2024 by measuring the differences between the Egyptian Al-Ahram website and the Emirati Al-Bayan website. The research used the comparative content analysis methodology based on the framing theory. The research discovered the existence of diversity in sustainable development issues, but the Al-Ahram website gave priority to the issue of climate change, while the Al-Bayan website focused on the issue of energy. The government support frame for sustainable development dominated news coverage, and official sources constituted most of the frames in both websites. Arab websites also relied on episodic frames more than thematic frames.
