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Author(s): Najeem Adunola Omotayo, Agboluaje Saheed Abidemi.

Volume/Issue: Volume 3 , Issue 1 (2023)

Abstract:

In the Nigerian context, the broadcast media have continued to participate as active stakeholders in the electoral process. They produce various adverts, jingles, programmes and shows that aim at encouraging people to exercise their voting rights, reject electoral violence, and advocate peaceful elections. They also play important roles in social sensitization and mobilization ahead of the elections with many broadcast stations hosting debates for political aspirants. Therefore, this study investigated the impact of the programme's contents of NTA’s Political Update on voters’ participation and voting patterns in the 2019 general elections in Nigeria. The study adopted mixed methods design of the exploratory type. Sample comprised 185 respondents, including key stakeholders drawn from six geopolitical zones in Nigeria. Data were collected using three instruments; NTA and FRCN Network Programme Contents Analysis Checklist (NFNProCAC); Voters’ Electoral Participation Questionnaire (VEPQ) and Key Electioneering Personalities Interview Schedule (KEPIS). Content analysis data were analyzed quantitatively, while survey data were analyzed using SPSS V25, descriptive and inferential statistics. Findings revealed that NTA’s Political Update adequately featured voter education contents prior to the 2019 General Election in Nigeria; also, majority of the respondents were regular viewers and listeners and were adequately exposed to the station contents of NTA, featuring more of voters’ education contents. Further, findings revealed that there was an overall significant relationship in the electorates’ perception of featuring voters’ education contents on NTA programmes. Lastly, more voters participated during the last general elections as a result of their exposure to NTA network programmes prior to the 2019 general elections in Nigeria. The study recommended that tv stations should increase the strength of nationwide programmes for effective voters’ education.

Keywords:

Agenda-setting theory, Electioneering program, Mass media, Political programmes.

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