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Author(s): Ikpeama Chijioke John, Omeonu Dennis Ugochukwu (Ph.D.).

Volume/Issue: Volume 4 , Issue 1 (2024)

Abstract:

This study was centered on the influence of the concept of the of the acceptability on Magic FM 102.9 radio station, communication through media aesthetics. The study was able to relate aesthetic to media as a conjugal twins that cannot be separated from each other no matter what. It also related aesthetic as a form of communication which sees it as something or object that has the capacity of producing an outstanding feeling of pleasure which makes communication attractive and believable to the audience. The study also reviewed aesthetics as a sign of communication that makes use of colour, design and shapes, lighting, films/movies, advertising/marketing, celebrities, parks and events. It was also found out the tools that enhance communication as aesthetics include, camera, colour, lighting, music and sound. The interview granted to the 5 selected respondents from Magic Fm on the components which enhance aesthetics revealed that lighting, music, microphone and colour were amongst. It was concluded that it is empirical to say that without media aesthetics, communication cannot be acceptable and believable by the audience. It was also recommended that media practitioners and owners should endeavour to priotise the use of media aesthetics in order to achieve their aim of attracting and sustaining the interest of their audience as well as packaging and presenting their messages in a way they would be saleable through the use of synchronizing aesthetic tools and qualities.

Keywords:

Influence, concept, acceptability, Magic Fm, radio station, communication, media, aesthetics.

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