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Author(s): Ayishat Sandra Olanrewaju.

Volume/Issue: Volume 4 , Issue 2 (2024)

Abstract:

The creative industries drive the economy. Effectively harnessing their potential can increase the growth and development of nations while boosting cultural heritage. The creative industries in Nigeria have enormous growth potential that requires further exploration. This conceptual paper discusses the challenges of the creative industries in Nigeria, focusing on the performing arts sector. The article examines critical growth areas, challenges, solutions, and recommendations for each highlighted issue. It proposes effective ways for stakeholders in the sector to tackle its challenges and derive economic value. Some recommendations include embracing technology so that the performers find new ways to appeal to their audience, training and retraining performers in the sector, and the government formulating effective policies while also taking care of security challenges in the sector.

Keywords:

Performing arts, creative industries, cultural policy, performance, performing arts sector, Nigerian creative industries.

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