Use of Radio in Educating Diverse Cultures among Ado Ekiti Residents.
Publication Date: 02/12/2024
Author(s): Ibikunle Olayiwola Ajisafe (Ph.D.), Doyinsola Dada.
Volume/Issue: Volume 4 , Issue 4 (2024)
Abstract:
The history of human communication began with the oral or spoken tradition. Through the course of history, the dissemination of messages progressed from oral tradition, to script, print, wired electronics, wireless electronics and finally digital communication. This paper is about the use of radio in educating diverse cultures among Ado Ekiti residents. Because we are all different, it is important to recognize each other's communication manners, and then learn to handle them. This paper examines intercultural communication and the importance of recognizing each other's communication manners and learning to handle it. Conditions for effective, intercultural communication were discussed in the paper explaining the purpose and the principles of broadcasting; Nature of radio and television broadcasting; Advantages and disadvantages of intercultural communication via broadcasting. It is imperative to note that communication is the active relationship established between people through language, and several other forms either it’s a verbal or written communication. Therefore, it is germane to interpret what you see or hear exactly the way it is to evade needless confusion. When broadcasting, it is also very important to use simple and clear words while portraying your message so as not to be misinterpreted. This paper suggests the need for the government to promote the use of radio broadcasting in the state by providing adequate equipment and build the capacity of personnel in the industry. Dispensing information through this means would go a long way in educating, informing, and entertaining residents of the state with diverse cultural backgrounds.
Keywords:
Radio, culture, intercultural communication, broadcasting, residents.
