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Author(s): Bolanle G. Adeogun.

Volume/Issue: Volume 7 , Issue 4 (2024)

Abstract:

In an increasingly competitive business environment, the role of organizational innovation as a driver of performance is more crucial than ever. This study investigates the relationship between organizational innovation and organizational performance, with a specific focus on Nigeria Bottling Company. Using a mixed-methods approach, the study explores how innovations in product development, processes, and management systems contribute to enhanced operational efficiency, market share, and financial outcomes. The study adopts a descriptive cross-sectional survey was adopted. The target population for this study consisted of two hundred and forty five (245) staff members from Nigeria Bottling Company. Data was collected through structured questionnaires with key personnel across various departments within the organization and anaysed using descriptive statistics and regression analysis for the hypotheses. The study revealed that film size innovation is vital for company's success in today's highly competitive business environment and lead to higher productivity, meaning that the same input generates a greater output. Innovation, and contribute to firms’ success in terms of better performance in the form of higher profits, lower production costs, more efficient working procedures, and better relationships with customers. Furthermore, finding shows that creativity and innovation helps and improves the work of employees together with improving organizational performance. The study concludes that fostering a culture of continuous innovation is essential for sustaining competitive advantage in the beverage industry. It is therefore recommended that the technological innovation be incorporated at all levels. The management of the organization have to design effective and timely market innovation strategy and communicative it to all staff members to enhance the organizational performance and productivity. Organizations should consider innovation that is either market, product or organization based in order to improve and increase the organisational performance as innovation is significant to new product development, product modification and creation of a new market as experienced in new product lines like increase in online marketing, online purchase of different products and global connection of markets into one.

Keywords:

Organisational innovation, performance, Nigeria Bottling Company, product development, process innovation, management systems.

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