Corporate Social Responsibility and Marketing Performance of Banks in Bori.
Publication Date: 05/12/2025
Author(s): Piabari Nordum (Ph.D.), Omona-a Hamilton Horsfall (Ph.D.), Patricia Lebia Nwidua.
Volume/Issue: Volume 8, Issue 3 (2025)
Page No: 86-102
Journal: British Journal of Management and Marketing Studies (BJMMS)
Abstract:
The study x-rayed “corporate social responsibility and marketing performance of banks in Bori". Descriptive research design was used for the study. The population of the study covered banks in Bori namely: First City Monument Bank, Union Bank Plc and Access Bank Plc. The study adopted judgmental sampling technique. The sample size of the study was 40 respondents comprising tellers, managers, regular customers, cashiers and internal auditors of the selected banks operating within Bori in Rivers State. The findings revealed that ethnical responsibility, environmental responsibility, economic responsibility and discretionary responsibility has significant relationship with marketing performance of banks in Bori. The study therefore recommended among others that the management of banks should ensure they adhere to ethnical practices at all levels of business to create a positive impact on the customers. The management of banks should concentrate on developing the environment in a friendly way as to benefit all stakeholders.
Keywords:
Corporate Social Responsibility and Marketing Performance.
