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Author(s):
Editor in Chief.
Page No :
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British Journal of Management and Marketing Studies, Volume 7 Issue 2, Cover Page
Abstract
British Journal of Management and Marketing Studies, Volume 7 Issue 2, Cover Page
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Author(s):
Christian Amadi, Joseph Akam Mpuon, Sampson Emem Akaninyeme.
Page No : 1-25
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Social Media Marketing and Customer Patronage of Fast Food Business in Calabar Metropolis
Abstract
The study examines social media marketing and consumer patronage of fast food in Calabar Metropolis. It was aimed at finding out if Facebook marketing, twitter marketing, Instagram marketing, YouTube marketing and WhatsApp has a any influence on consumer patronage of fast food in Calabar Metropolis. To achieve these above objectives, the research made use of the survey research design, with a sample population of 200 respondents chosen through the judgmental sampling technique. The data collected were presented in table using simple percentage and analyzed by the use of simple regression model. Based on the analysis, the study found out that there is no significant relationship between Facebook marketing and consumer patronage of fast foods in Calabar Metropolis; also, there is no significant relationship between Instagram marketing and consumer patronage of fast foods in Calabar Metropolis; that there is significant relationship between YouTube marketing and consumer patronage of fast foods in Calabar Metropolis; specifically, that there is significant relationship between WhatsApp marketing and consumer patronage of fast foods in Calabar Metropolis. In the light of the above, the study recommended that Fast food joint should conceptualized their social media page to it wider audience so to gain more patronage.
Keywords: Social media, marketing, Facebook marketing, Instagram marketing, YouTube marketing and WhatsApp marketing
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Author(s):
Okuoyibo Azuka Monday, Okorefe Charles (Ph.D.), Sylvester Maduabuchi Awgu.
Page No : 26-33
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Management Policy, Strategic Planning, and Human Resource Performance in Business Organizations: Unraveling the Overlapping Correlations for Effective Decision Making
Abstract
The objective of the study is to ascertain how organisational policies and strategies affect human resource performance in business enterprises. The study is anchored on decision theory and adopted a review of the literature to justify its findings. The study found that there is an intricate correlation between policy and strategy concerning organisational management and human resource performance. Also, it is revealed that worker's oriented policies and strategies affect their performance and the overall growth of the organisation. The study concludes that business policies and strategies are veritable and dynamic decision-making tools applied by managers in responding to changes in the business world.
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Author(s):
Everlyne Sikenyi, Ambrose Kemboi, Ronald Bonuke.
Page No : 34-55
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Mediating Role of Human Resource Management System on the Relationship between Transformational Leadership and Competitive Advantage of Manufacturing Firms in Kenya
Abstract
Competitive Advantage plays a significant role in developing and accomplishing organizations’ goals. However, some of the organizations are struggling to attain a competitive cutting edge against competitors. Previous studies have been done on the effect of Transformational Leadership on Competitive Advantage with mixed findings, therefore, requiring the inclusion of moderating or mediating variables. The purpose of this study is; to establish the mediating role of Human Resource Management System (HRMS) on the relationship between Transformational leadership (TL) and Competitive Advantage (CA). The specific objectives were; to assess the effect of Transformational Leadership and Human Resource Management System on Competitive Advantage, to establish the effect of Transformational Leadership on Human Resource Management System, to establish the mediating effect of Human Resource Management System on the relationship between Transformational Leadership and Competitive Advantage. The study was guided by; the Resource Based View, Porter’s Generic Strategy of Competitive Advantage, Five Forces of Competitive Position and Capability Based View Theories. A positivism paradigm and explanatory research design were used. A sample size of 400 out of 795 Manufacturing firms registered by Kenya Association of Manufacturers (KAM) and operating in Nairobi County, Kenya was obtained using Yamane’s formula. Data was collected using a close-ended questionnaire and analyzed using descriptive statistic including mean, standard deviations and inferential that is correlation and Hierarchical Regression analysis. Further, Hayes Model 6 was used to test the mediations and mediation hypotheses: The results showed that TL (β=.419 and LLCI = .323, ULCI = .516), HRMs (β=.23 and LLC I = .138, ULCI = .330) significantly influenced CA. Additionally, TL (β=.635 and LLCI = .554, ULCI = .716) has a significant effect on HRMs. The results further showed that HRMs mediated the relationship between TL and CA (β=.148, Boot LLCL =. 073 and Boot ULCI= .218). In conclusion, the study established that Human Resource Management mediated the relationship between Transformational Leadership and Competitive Advantage. The findings clarify the alignment of HRMS with CA for manufacturing firms in Kenya. Therefore, managers should develop a strong HRMS, which can affect the abilities of the firms to attain Competitive Advantage. The study recommends that; CEOs need to develop desirable implement policies that enhance a Job- based HRMs, a culture of continuous training of employees’, professionalism practices and produce distinct and high quality products and services to meet customer needs and preferences. Further, that firm’s leadership should enhance critical thinking to adapt to technological changes in the unstable environment.
Key words: Human Resource Management System, Transformational Leadership, Competitive Advantage
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Author(s):
Ogunode Philips Olatunde (Ph.D.), Olura Comfort Abiola.
Page No : 56-69
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Social Media Marketing: The New Paradigm for Sustainable Customer Satisfaction in Developing Economies.
Abstract
This study focuses on social media marketing: the new paradigm for sustainable customer satisfaction in developing economies. Specifically, the study examined the effect of vividness of social media and accessibility of social media on customer satisfaction. Survey research design approach was adopted and the unit of analysis comprises of undergraduate students across faculties in the federal polytechnic, Ado-Ekiti. Yamani formula was used to determine the sample size while stratified random sampling techniques was used to select 395 sample. Simple linear regression with the aid of SPSS version 20.00 was used for data analysis. The findings indicate that the two (2) proxies of social media marketing (vividness and accessibility) both have positive and significant relationship with customer satisfaction. It was recommended that manufacturers in emerging/ developing economies should design attractive and appealing website that can clearly showcase their products and enhance unrestricted access to boost customers’ demand and create satisfaction.
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Author(s):
Oloyede Adeola Olamide, Ogundele T..
Page No : 70-82
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Advertising and Organizational Performance: A Panacea for Economic Growth in Nigeria
Abstract
This research examines the effect of advertising on organization's performance with references to MTN Nigeria's Ado-Ekiti retail outlets. Organizational performance was a dependent variable in the study, whereas advertising was an independent variable. The study's overall goal is to look at how advertising affects business performance, and its particular goals are to look at how advertising affects sales volume and how MTN Nigeria uses advertising to improve business performance. The study uses a quantitative technique to acquire its data. The study's population consisted of fifty-five (55) MTN Nigeria employees working at retail locations in Ado Ekiti, of whom 30 of the sample's total responses were completed and returned. The results showed that MTN Nigeria had a good brand image and had advanced in their business thanks to advertising; however, recently, they had slowed down their advertising efforts. It is recommended that regular and consistent up-to-date training on product information be given to the advertising agency so that they will have the current knowledge and skills to handle the advertisements and to ensure that product information is being stressed. The study comes to the conclusion that advertising is necessary and should be a continuous activity regardless of how successful a product or service is for a company or regardless of the edge the company has in the industry.
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Author(s):
Ibrahim Musa, Sule Magaji, Abdullahi Idris Ahmad.
Page No : 83-98
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Impact of Small and Medium Scale Enterprises on Women Empowerment in Nigeria
Abstract
This study examines the impact of small and medium enterprises (SMEs) on women's empowerment in Oyo state. A cluster sampling procedure was used to select 283 respondents for this study. Data for this study was sourced using primary sources. The questionnaire was administered to elicit information from the study respondents. Data obtained were measured using descriptive statistics such as frequency, percentage mean and standard deviation and inferential statistics using binary logistic regression. The results showed that 43.1% of the respondents were between the ages of 41-50years, 48.8% of the respondents had NCE/OND qualification, most (57.6%) of the respondents were divorced, 32.9% of the respondents were engaged in agriculture, most (66.4%) of the respondents were sole proprietorship, 43.8% of the respondents have 10-20year of operation. Furthermore, the majority (77.0%) of the respondents agreed that involvement in SMEs has positively impacted their personal empowerment or financial stability, 98.6% of the respondents believe that government policies and support systems adequately promote women's empowerment through SMEs in Oyo State, most (67.8%) of the respondent thought SMEs enhance financial literacy. Also, the majority (93.6%) of the respondents agreed that involvement in SMEs has empowered them economically and socially.
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Author(s):
Christabel D. Brownson, Abasiama Enyietoro Umanah, Kingsley L. Uwa.
Page No : 99-110
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Strategic Management Practices and Organisational Performance in Akwa Ibom State Civil Service
Abstract
The study centered on strategic management practices and organisational performance in Akwa Ibom State Civil Service Commission. The survey research design was used in the study. Two objectives, two research questions and two null hypotheses were formulated for the study. The population of the study was 886 staff of the studied ministries, while the sample size was 276. A proportional and simple random sampling technique was applied in the study. Using simple linear regression analysis, results from the analysis showed that strategic planning has a positive and significant influence on the performance of Akwa Ibom State Civil Service Commission (R2 = 0.685, < P.0.000) and strategic choice has a positive and significant effect on the performance of Akwa Ibom State Civil Service Commission (R2 = 0.793, < P.0.000). It was concluded that strategic management process has a significant and positive effect on the performance of Akwa Ibom State Civil Service Commission. It was recommended that the strategic planning process in the studied ministries should be improved through adequate resource allocation as this will improve the performance of the organisation, and strategic choices should be made based on the prevailing economic developments to ensure optimal realisation of corporate goals.
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Author(s):
Ibekwe Ikechukwu Anthony (Ph.D.).
Page No : 111-128
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Effect of Urbanization on the Performance SMES in Anambra State Nigeria.
Abstract
This work evaluated the effect of urbanization on the performance SMEs in Anambra State Nigeria. Specifically the study investigated the effect of infrastructural services on performance of SMEs, social amenities on the performance of SMEs and the effect of technological development and performance of SMEs in Anambra State, Nigeria. Relevant conceptual, theoretical and empirical literatures were reviewed. The study was anchored on Self-Generated or Endogenous Urbanization Theory. This study adopted survey design. Infrastructural services, social amenities and technological development were employed as the independent variables while performance of SMEs was employed as the dependent variable. The population is unknown, as such the sample size of the study was determined with the aid of Topman’s non-parametric sample size determination formula, applied when the population frame is unknown. A sample size of 368 respondents. The data generated were analyzed using descriptive statistics, correlation analysis and multiple regression analysis. The study found that infrastructural facilities has a significant effect on the performance of SMEs; Social amenities has a significant effect on the performance and technological development has a significant effect on the performance of SMEs in Anambra State, Nigeria. The study concludes that urbanization had a significant effect on the performance of SMEs in Anambra State, Nigeria. The study recommended that government should provide availability of Infrastructural facilities in rural areas will decrease the rural – urban migration of the people that will increase on the performance of SMEs. Government in collaboration with private sector could make and implement programme for rural upliftement such as social amenities programmes, housing loans, electricity, water supply etc. So that they will not have interest to migrate to urban areas. Small business owners should stay current on technological development and try to influence government decision-making and policy on urbanization.
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Author(s):
Mahmud Hasan Banna, Tonima Shahreen.
Page No : 129-146
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Impact of Influencer Marketing on Customer Buying Journey: A Study on Global Fashion Brands
Abstract
The research aimed at assessing the degree of the impact of influencer marketing on the consumer buying journey from the perspective of the global fashion industry. Four factors are identified by the researcher that are affecting the consumer buying journey in the global fashion industry which are enhancing awareness, generating interest, creating desire, and shaping action. The research has followed the conclusive research design, survey research strategy, quantitative data analysis method, simple random sampling technique, primary information source (100 customers of the global fashion industry), positivist philosophy, and regression analysis technique. It determined that influencers are having a 42.2% impact on the consumer buying journey. In every stage of the customer buying journey, influencers are playing an extremely crucial role. However, some recommendations have been given at the end which include picking the appropriate influencer and not controlling the words of influencers.
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Author(s):
Eyitayo Adewale Adelakun (Ph.D.), Iyabo Regina Obasa (Ph.D.), Abiodun Omolara Adelakun.
Page No : 147-156
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Intercultural Communication as Veritable Tool for Church Growth and Management in Lagos Metropolis
Abstract
The reality of pluralism or multiculturalism of the church is evident from generation to generation since the inception of the church. In Lagos metropolis, the existence of diverse cultural and religious belief systems make intercultural communication a necessary skill for church growth and management. In view of this, the study investigated the level of awareness of intercultural communication and its relevance for church growth and management in Lagos metropolis. The framework for this study is premised on communication accommodation and cultural fusion theories. The study adopted a descriptive survey research design method while questionnaire was used as the instrument to gather relevant data from two hundred and ten respondents (210) selected amongst leaders and members of Baptist churches in Lagos metropolis. Baptist is one of the dominant denominations in Lagos. The study discovered that there is a high level of awareness of intercultural communication skill among members and leaders of the selected churches, but there is the challenge of language and cultural superiority among the respondents. This is capable of hindering church growth and management. Therefore, the study recommends that language and cultural superiority should be prevented in the church. More so, the church leaders and members need to undergo constant training on intercultural communication skills. The church needs to create intercultural functional management and administrative structure for equity and oneness among people of diverse cultures in the church.
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Author(s):
Omonokhua Iziegbe Lisa, Edwinah Amah (Prof.).
Page No : 157-166
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The Effects of Trade Unions on Labour Market Outcomes.
Abstract
This paper explored the effects of trade unions on labour market outcomes. A trade union is any organization of employees established to improve the conditions of employment of its members through the process of collective bargaining. The findings of the study revealed Trade unions therefore attempt to improve the terms and conditions of employment of their members by the employer through the process of collective bargaining. Collective bargaining has become a determinant of production and labour costs. Between employers and employees in the competitive market, it aids in the distribution of added value. For employees, collective bargaining is a key factor for their income and sustainability on a dynamic labour market. Among employees, collective bargaining aids expressing solidarity through the ‘wage floors’ applying to different group of workers at a given bargaining level. Hence, the ability of countries, especially developing countries like Nigeria, to be able to compete in the global marketplace depends to a reasonable extent, on their ability to transform industrial relations policies involving trade unions and collective bargaining so that they not only promote flexibility in the workplace but equally encourage the formation and effective use of human resources.
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Author(s):
Orok A. Imagha (Ph.D.), Anietie P. Akpan (Ph.D.), Akpan J. Williams (Ph.D.).
Page No : 167-180
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Work-Life Balance of Female Nurses in University of Uyo Teaching Hospital: The Personal Life Perspective.
Abstract
This study was conducted to assess the influence of work-life balance on the performance of female nurses in University of Uyo teaching hospital with particular attention on the personal life domain of these nurses. The study population was 480 female nurses in the employ of University of Uyo teaching hospital from which a sample of 218 was selected using Taro Yamene’s formulae for sample size determination. Primary data, which were collected through a structured questionnaire, was used for the study. Data obtained were analyzed using descriptive statistics and inferential techniques. Results of data analysis revealed a correlation value of R= 0.605 with a substantial standardised coefficient of β=0.600 of the studied variables. Conclusively, there exist a significant positive influence between personal life domain and the performance of female nurses in University of Uyo teaching hospital. To prevent any adverse effects on their professional performance, female nurses in University of Uyo teaching hospital should pay proper attention to their personal life domain
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Author(s):
Kalu Livinus Achi, Queen James Ezekiel-Hart.
Page No : 181-191
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Conflict Resolution and Organizational Performance of Oil and Gas Firms in South-South Nigeria.
Abstract
This study examined the relationship between conflict resolution and organizational performance oil and gas firms in south-south Nigeria. The study adopted correlational survey research design. Population of the study constitutes the elements within the study unit. Therefore, the population of the study comprised of twenty-five (25) oil and gas companies. Data for this study were collected through primary data source; the questionnaire was the instrument used in collecting primary data. A total of two hundred and fifty copies of the questionnaire were distributed in a frame of 10 copies per firm. Reliability analysis was performed on the data using the Cronbach Alpha coefficient and it stood at 0.98. The data collected for the study were analyzed through descriptive and inferential statistics. The multiple regression analysis was adopted. The findings revealed a significant relationship between compromising strategy and organisational performance of oil and gas firms in south-south Nigeria. Also, a strong significant linear relationship was revealed between collaboration strategy and organisational performance of oil and gas firms in south-south Nigeria. The study concludes that oil and gas firms should adopt collaboration and compromise strategy, given its effectiveness in conflict management, as demonstrated by this study and supported by numerous other research findings. Furthermore, the study recommends that organizations should focus on increasing the utilization of conflict management strategies like collaboration and compromise strategy to increase organizational performance.
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Author(s):
Kalu Livinus Achi, Queen James Ezekiel-Hart.
Page No : 192-201
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Conflict Management Strategies and Organizational Performance of Oil and Gas Firms in Rivers State.
Abstract
This study examined the relationship between conflict management strategies and organizational performance oil and gas firms in Rivers State. The study adopted correlational survey research design. Population of the study constitutes the elements within the study unit. The population of the study comprised of twenty-five (25) oil and gas companies. Data for this study were collected through primary data source; the questionnaire was the instrument used in collecting primary data. A total of one hundred and twenty-five copies of the questionnaire were distributed in a frame of 5 copies per firm. Reliability analysis was performed on the data using the Cronbach Alpha coefficient and it stood at 0.88. The data collected for the study were analyzed through descriptive and inferential statistics. The Spearman Rank-Order Correlation was adopted. The findings revealed a significant relationship between accommodation strategy and organisational performance of oil and gas firms in Rivers State. Also, a strong significant linear relationship was revealed between collaboration strategy and organisational performance of oil and gas firms in Rivers State. The study concludes that oil and gas firms should embracing collaboration and accommodation strategy as preferred strategies to effective conflict management within the organizational context. The study recommends that oil and gas firms should focus on increasing the utilization of conflict management strategies like collaboration and accommodation strategy to increase organizational performance.
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Author(s):
Ernest Jebolise Chukwuka (Ph.D.), Peter Abude (Ph.D.).
Page No : 202-220
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Digital Entrepreneurship, The Risk and Business Viability Assessment in Nigeria.
Abstract
The study assessed digital entrepreneurship, the risks, and the business viability in Nigeria. The study's specific goal is to ascertain the degree of viability and risk assessment of digital entrepreneurship in Nigeria’s economic space. Digital entrepreneurship is a 21st century business model because it’s an enterprise that relies only on a digital platform that is pursued and managed by a digital entrepreneur. Digital entrepreneurs rely on internet resources to create and expand their digital service enterprises. The study's sample included 400 respondents who were chosen from Delta State's small and medium-sized business owners and proprietors. The adopted descriptive survey method and simple percentages were used to evaluate the data. The overall conclusion of the study is that digital entrepreneurship is a highly effective and viable business model in Nigeria, is fantastic at bringing goods and services to customers' doorsteps, and provides business owners with a platform for brand development and content creation as well as business growth. The study identified five major risks associated with digital entrepreneurship: cyber security risk, information security and privacy risk, fraud risk, copyright violation risk, and infringement of trademark risk. The study confirmed that digital entrepreneurship creates business value at a lower cost of production when compared to the cost of operating physically established businesses or other means of doing business offline. The study also concludes empirically that digital entrepreneurship has a low possibility of loss but a high profit with the ability to manage the four identified risks.
