| 1 |
Author(s):
Peter Akpomiemie (Ph.D.).
Page No : 1-19
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Effect of Human Capital Development on Employee Productivity of Hotels in Nigeria.
Abstract
This study investigated the effect of human capital development on employee productivity in selected 5-star and 4-star hotels in South-South Nigeria. Specifically, it examined the impact of employee training, career planning, and employee well-being on productivity. A cross-sectional survey research design was adopted, and data were collected from a sample of 251 managerial and operational staff using a structured questionnaire. Descriptive statistics were used to summarize respondent characteristics, while regression analysis was employed to determine the strength and significance of the relationships between human capital development variables and employee productivity. The findings revealed that all three dimensions of human capital development positively and significantly affect employee productivity, with career planning exerting the strongest effect. The study concludes that investing in structured career development initiatives is essential for enhancing productivity in the hotel industry. It was recommended amongst others that companies should invest in employee wellness programs that address physical, mental, and emotional health, such as counseling services, fitness initiatives, and stress management workshops.
| 2 |
Author(s):
Nnenna Maureen Mbachu.
Page No : 20-30
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Digital Property Management Systems and Operational Efficiency of Real Estate Firms in Nigeria.
Abstract
This study examined the effect of digital property management systems on the operational efficiency of real estate firms in Lagos, Nigeria. The study adopted a survey research design, with primary data collected from 112 staff of selected real estate firms using an online questionnaire administered via Google Forms. Descriptive and inferential statistics were employed to analyze the data, including mean scores, standard deviations, and regression analysis. Findings revealed that digital property management systems, including automated rent collection, maintenance tracking, tenant record management, and financial reporting, are widely adopted and significantly enhance operational efficiency. Regression analysis showed a positive and significant relationship between digital property management systems and operational efficiency (β = 0.68, p < 0.05), indicating that the use of these systems contributes substantially to improved workflow, accurate record-keeping, and timely service delivery. The study concludes that digital property management systems are critical for enhancing efficiency and competitiveness in Nigerian real estate firms and recommends greater investment, staff training, and technological upgrades to maximize benefits.
| 3 |
Author(s):
Obiageri Felicitas Onwuegbule, Chuks Evans Odunna, Uchechukwu Christogonus Egwenike, Chinonye Emmanuel Akalazu.
Page No : 31-45
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The Role of Digital Marketing in the Performance of Small and Medium-Sized Enterprises in Imo State, Nigeria.
Abstract
This study examined the role of Digital Marketing in the Performance of Small and medium-scale enterprises in Imo State. Guided by four key objectives, the study explored the impact of social media marketing on brand visibility, the influence of search engine optimization (SEQ) on market expansion, the implications of email marketing on customer engagement, the effect of content marketing on customer base growth of small and medium enterprises (SMEs) in Owerri Imo state. A survey design was adopted, and data were collected from 80 employees from 10 purposively selected SME,s that have been in existence for the past four years in Owerri Municipal. Imo State.. Data analysis was conducted via Descriptive Statistics of Mean and Percentages. And the hypothesis was tested using Chi Square with the aid of SPSS version 22.0 The results revealed a positive and significant relationship between the dimensions of Digital Marketing and the Measures Performances of Small and Medium Enterprises (SME's) The study recommends that SME's in IMO State should integrate the Digital Marketing tools into their Performance and Growth strategies, particularly Brand visibility and customer Engagement, Market Expansion and Customer base Growth.
| 4 |
Author(s):
Nouf Alrayes.
Page No : 46-57
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When AI Advertising Gets Smarter: The Role of AI-Agencies in Forming Brand Loyalty.
Abstract
This paper aims to theorize the fragmented connections found in the literature among AI, advertising, customer engagement (moderated by AI-agency), and brand outcomes as networking relationship rather than cause-and-effect relationship. This conceptual study seeks to predict these fragmented networking relationships and develop a new theoretical model based on Actor-Network Theory (ANT). Drawing from ANT, the study examines the effect of AI-advertising on AI-based customer engagement, moderated by AI-agency, to assess its impact on brand awareness, perceived quality, and brand loyalty. It involves identifying situations, objects, behaviors, or people using human versus non-human factors and revealing antecedents and outcomes. This is achieved by formulating propositions regarding the impact of AI-advertising on AI-based customer engagement humanized by AI-agency. The proposed theoretical model aims to pave the way for future researchers to empirically test these relationships.
| 5 |
Author(s):
Mohamed Bangura.
Page No : 58-69
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Marxist Sociological Insights on Learning Management Inequality in Sierra Leonean Primary and Secondary Academies.
Abstract
This sociological inquiry applies Marxist ideology to evaluate learning management inequality in Sierra Leonean primary and secondary academies. Imaging on the essential analysis of Karl Henrich Marx and later sociologists like Althusser, Picketty, the inquiry argues that Sierra Leone’s learning structure extensively produces class-based differences deep-seated in wider socio-economic considerations. Utilizing a theoretical approach and interpretative case studies like aristocratic urban establishments and underfunded suburban academies, the inquiry emphasizes how curriculum plan, opinionative communicating and unequal opportunities to social resources overly service learners from wealthy upbringings. The examination produces that while Sierra Leone's post-independence transformations outstretched access to social learning, they overlooked to handle stubborn systemic social inequalities. The learning structure persists to function as an ideological and potential force for class reprint, corresponding with capitalist labor requirements and preserving aristocratic domination. Despite Marxist ideology has barriers, specifically in justifying other alternatives of identity-centric segregation like gender and ethnicity; it stays an effective methodology for questioning learning social inequity in subaltern cultural societies. The research completes with suggestions for impartial resource allocation, curriculum revision, and the upgrading of critical pedagogy to promote a further all-embracing and socially equal learning structure.
| 6 |
Author(s):
Abdullahi Dauda (Ph.D.), Idris Mohammed Gurin, Musa Ibrahim.
Page No : 70-80
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Talent Retention: A Theoretical Analysis of Employee Engagement in Organizations.
Abstract
This study examines the underpinnings of employee engagement as a critical factor in talent retention within organization. The methodology used for collection of data is secondary source from materials like journals, magazines, newspapers and other sources. Quantitative method was also used in guiding this study. The reviewed papers related to this study’s findings found significant relationship between employee engagement and talent retention in organizations. The results suggest that employee engagement initiatives boost organizational performance and competitive advantage. Employees who are engaged are innovative and continually seeking ways to improve. It has also been demonstrated that employee participation in decision-making helps firms retain talent. Employee decision-making has a direct impact on an organization's capacity to retain talent and achieve key business objectives. It was concluded that if organizations could engage good employees, it would improve productivity and retain the talented employees in the organizations. This would reduce turnover rate and improve performance in the organizations. It was recommended that organizations should develop framework which should demonstrate a commitment to promoting employees' professional development and provide clear opportunities for growth.
| 7 |
Author(s):
Emmanuel Igbomor, Peter Egwainiovo Amawhe, Ogechukwu Bella Aguke.
Page No : 81-104
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Transactional Leadership Approach and Employee Commitment among Teachers in Selected Private Secondary Schools in Ukwuani and Ethiope East LGA, Delta State, Nigeria.
Abstract
This study examined the relationship between transactional leadership approach (TLA) and employee commitment (EC) using secondary school teachers as a case study. The study considered contingency punishment and contingency reward disintegrated into recognition/appreciation as well as promotion and salary increase as dimensions of TLA. The study adopted the descriptive survey research design and used a 20-item closed-ended, validated and structured questionnaire as an instrument for data collection from a sample of 189 employees of private secondary schools in Ukwuani and Ethiope East Local Government Areas of Delta State. Out of the 189 questionnaires administered, only 171 were retrieved, valid, and used for the analysis to make inferences and final generalizations. Descriptive and inferential statistical tools were employed with the aid of the Statistical Package for the Social Sciences (SPSS). The descriptive statistical tools of percentage and mean rating were used to analyze the demographic data and data relating to research questions, respectively. While the inferential statistics of Pearson Correlation and multiple regression were used to test the hypotheses at the 0.05 alpha level. The study based on the analysis revealed that the influence of TLA on the commitment of employees is positive and significant(R = 0.717, P=0.000). Specifically, it showed with β = 0.229, P=0.009 < 0.05, that appreciation/recognition of employees for doing their jobs well influence EC positively and significantly. With β = 0.510, P = 0.000 < 0.05, that promotion and salary increase positively and significantly influence EC and with β = 0.185, P= 0.017 < 0.05 that contingency punishment for not performing well have a positive and slightly significant influence on EC. Based on the findings of this study, it is recommended that school management should supplement disciplinary or correctional systems with motivational as well as supportive strategies so as to realize sustained EC
| 8 |
Author(s):
Ifekanandu Chukwudi Christian (Ph.D.).
Page No : 105-121
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Inventory Management Strategies and Supply Chain Performance: Evidence from Food and Beverage Firms in South-South Nigeria.
Abstract
This study examined the relationship between inventory management strategies and supply chain performance of food and beverage manufacturing firms in South-South, Nigeria. This study applied the positivism research philosophy, correlational research design, and quantitative research approach. The population of the study consisted of 86 registered food and beverage manufacturing firms in South-South, Nigeria. The sampling unit comprised warehouse managers and stock keepers of the firms. The census sampling technique was adopted in this study. Data were collected from the respondents using a structured questionnaire. The data collected were analyzed statistically while the hypotheses were tested using Pearson correlation. (r) and the SPSS version 24. The findings revealed that just-in-time strategy is significantly related to product availability of food and beverage manufacturing firms in South-South, Nigeria. The study also found a significant relationship between just-in-time strategy and cost reduction of food and beverage manufacturing firms in South-South, Nigeria. The study equally discovered a significant relationship between vendor-managed inventory and product availability of food and beverage manufacturing firms in South-South, Nigeria. Vendor-managed inventory was also found to have significant relationship with cost reduction food and beverage manufacturing firms in South-South, Nigeria. Based on the findings, it was concluded that inventory management strategies such as just-in-time (JIT) strategy and vendor-managed inventory are significant predictors of supply chain performance of food and beverage manufacturing firms in South-South, Nigeria. Therefore, it was recommended that food and beverage manufacturing firms in Nigeria should adopt JIT strategy and vendor-managed inventory as it would improve supply chain performance.
| 9 |
Author(s):
Ibuzor Charles Amechi, Basil U. Eze (Prof.).
Page No : 122-133
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Appraisal of the Impact of Stakeholder Conflict Management Strategies on the Success of Public Sector Projects in Enugu Urban.
Abstract
This study appraised the impact of stakeholder conflict management strategies on the success of public sector projects in Enugu Urban. The specific objectives were to determine the impact of negotiation and mediation strategies on the success of public sector projects. The study adopted a survey research design, and data were collected using a structured questionnaire administered to 293 staff of the Ministry of Works and Infrastructure, Enugu State, out of which 278 were correctly returned and analyzed. Data were analyzed using descriptive statistics and z-test for hypothesis testing at 0.05 level of significance. Findings revealed that negotiation strategy has a significant positive impact on the success of public sector projects in Enugu Urban, while mediation strategy does not have a statistically significant impact. The study concludes that negotiation is a more effective conflict management strategy in enhancing project success compared to mediation. It recommends strengthening stakeholder negotiation processes, institutionalizing mediation frameworks, and improving stakeholder capacity in conflict management to enhance project delivery outcomes in Enugu Urban.
