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Author(s):
Editor in Chief.
Page No :
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British Journal of Management and Marketing Studies, Volume 7 Issue 3, Cover Page
Abstract
British Journal of Management and Marketing Studies, Volume 7 Issue 3, Cover Page
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Author(s):
Chidi E. Nwokike (Ph.D.), Ebele Victoria Ezeneme (Ph.D.), Nwosu Ifeoma C., Okoye Joy Ndidiamaka (Ph.D.), Udeoba Catherine Ekenma.
Page No : 1-14
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Assessment of Manpower Planning Strategies on Employee Performance in Awka South Local Government Area, Anambra State.
Abstract
This study assessed the impact of manpower planning strategies on employee performance in Awka South Local Government Area, Anambra State, Nigeria. Effective manpower planning is essential for organizations to optimize employee performance, productivity, and overall efficiency. Despite its importance, local governments in Nigeria face challenges such as overstaffing, poor skill mix, and inefficient resource utilization, which hinder employee performance. This research aims to identify the manpower planning strategies used in Awka South Local Government Area and examine the effect of staff promotion on employee commitment. Using a descriptive survey research design, data were collected from 332 employees through questionnaires. The study found that while manpower planning strategies are generally perceived positively, there is a need for improvement in aligning job descriptions with organizational goals and regular reviews. Conversely, staff promotion practices were perceived negatively, with issues of merit-based promotions and transparency significantly affecting employee commitment. The study concludes that enhancing manpower planning and reforming promotion practices can significantly improve employee performance and organizational effectiveness in the local government area.
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Author(s):
Sekyen Kumshin Bakle, Zaphaniah Mangkut.
Page No : 15-30
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Micro-Finance and Performance of Micro, Small and Medium Enterprises in Jos Metropolis.
Abstract
The Micro, Small and Medium Enterprises (MSME) sector plays a vital role in the growth of the economies of developing countries. Similarly, microfinance facilities are crucial to MSMEs financial performance as they facilitate the growth and development of MSMEs. This study, therefore, investigates the effects of Microfinance on MSME performance in Jos metropolis of Plateau State. The research design is descriptive and employs the survey method. Simple random sampling techniques was adopted as a technique in selecting the 323 MSMEs that form the sample size of the study. A structured questionnaire was used in the collection of relevant data used for analysis. Data was presented through the use of frequency tables and Chi-square test was used to carry out the analysis. The study found that microfinance has a positive effect on sales revenue and profitability and non-current assets. The study recommends creating awareness especially for women on the importance of Microfinance in entrepreneurship development. The study also recommends that Plateau state government should set up and implement policies that will ease access to microfinance credit by MSMEs, especially from microfinance banks. The study also recommends the granting of more loans to women to increase the number of women engaged in entrepreneurship activities within Jos metropolis.
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Author(s):
Karen Chidera Eze, Jennifer Francis (Ph.D.).
Page No : 31-49
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Sustainability in Healthcare: An Investigation into Dynamic Employee Recruitment, Engagement and Retention.
Abstract
The healthcare industry is one of the largest and most complex industries with relatively low employee retention rates and multiple groups of professionals with divergent interests and requirements. Talent management strategies including employee retention have become increasingly important to the healthcare industry with already established deficits among groups of professionals. This study aims to evaluate the current employee retention practices in healthcare, factors affecting employee retention within the healthcare sector and sustainable measures ensuring dynamism of employee retention.
This study uses secondary data and the systematic literature review methodology to answer the research questions. A total of 17 studies were included in the study based on the inclusion and exclusion criteria of the study. Studies were collected and reviewed using the SALSA framework for systematic literature review and meta-analyses. This study included qualitative, quantitative, and mixed methods research as well as observational and experimental studies.
This study found that similar to other industries, factors that affect employee retention within organisations included reward and recognition, compensation and benefits, training and development, job flexibility and opportunities for career development. The most significant finding of this study includes mentorship, social capital, comprehensive orientation, decentralised education and recruitment process and employer branding as measures for sustainable employee retention within healthcare organisations.
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Author(s):
Nnoje Andrew Izuchukwu.
Page No : 50-69
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Response of Stock Market Capitalization Ratio to Fiscal Policy Variations in Nigeria
Abstract
This study examined the response of the stock market capitalization ratio to fiscal policy variations in Nigeria. Data for the research were extracted from the Central Bank of Nigeria (CBN) statistical bulletin. The linear regression with the application of the Ordinary Least Squares (OLS) technique was used to estimate the variables. The major findings of the study revealed that fiscal policy has no significant effect on stock market variables in Nigeria. This finding implies that the stock market capitalization ratio does not respond significantly to fiscal policy variables in Nigeria. The study recommends that close attention be given to how the stock market reacts to fiscal policy moves. Furthermore, policy coordination between the central bank and the government is still relatively nascent and therefore very much less perfect.
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Author(s):
Samuel Ngozichikanma Nwosu, Obasi Ama Ibiam, Uduimoh Anthony Akwawa.
Page No : 70-84
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Problem Loans and Working Out the Pinnacle of Bank Failures in Nigeria.
Abstract
The study was designed to evaluate managing problem loans and workout the pinnacle of bank failures in Nigeria. One of the recommendations of Basel Committee on Banking Supervision was credit risk exposure within acceptable level. Descriptive survey research was used and data were collected via Annual reports of the sampled bank within the period of 2011-2016. The populations of the research were the Deposit Money Banks. Pearson Coefficient of Correlation was the statistical tool used to analyse the hypothesis and that was done with the aid of Statistical Package for Social Sciences (SPSS). The researcher concluded that there is no significant relationship between credit risk management and bank failure in Nigeria. However there were traces of weak negative relationships which keen interest should be given to because of sensitive nature of the banking sector.
KEYWORDS: Credit Risk Management, Bank Performance, Pinnacle, Deposit Money Banks, Workouts, Risk Exposure, Bank Failures.
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Author(s):
Oloyede Adeola Olamide, Ogah Arome Victor (Ph.D.).
Page No : 85-101
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Product Positioning Evaluation and Exploitation of Nigerian Solid Mineral Resources: A Vile for Transformation Agenda for Third World Countries.
Abstract
The study focused on product positioning and exploitation of Nigerian solid mineral resources towards transforming third world countries. The specific objectives of the study were to examine the effect of product price, product quality and product differentiation on Nigerian solid mineral resources; Data were collected through primary source. The population of the study was 218 consist of Final year students of Marketing from University of Ilorin, Kwara State, Nigeria. These respondents were used due to their background knowledge in Marketing. The study utilized simple random sampling technique to select sample of 80 respondents for the study. 5-point likert scale option of structured questionnaire was used in the study to obtain respondents response. Content validity was used to determine the validity of the instrument by giving to research experts who modified and made the necessary correction to measure the instrument. Simple linear regression analysis was used to test the hypotheses. Three hypotheses were tested in line with the objectives of the study and it was revealed that there was significant relationship between product price, product quality and product differentiation and Nigerian solid mineral resources. The study suggested some recommendations as follows: Government agencies and major stakeholders affiliated to solid mineral resources in Nigeria should imbibe product price strategy in order to encourage high patronage for Nigerian solid mineral resources. Product quality should be embrace because it attracts foreign buyers to patronise Nigerian solid mineral resources. Government agencies and major stakeholders in charge of solid mineral in Nigeria should embark on product differentiation among mineral resource in Nigeria to command high patronage from foreign buyers.
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Author(s):
Obafemi Olumuyiwa Olugbenga (Ph.D.).
Page No : 102-115
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Impact of Customer Satisfaction on Organizational Performance in Nigeria’s Brewery Industry.
Abstract
This study investigated how customer satisfaction influences the profitability of Nigeria's brewery industry. The objective is to establish the connection between customer satisfaction and organizational performance if any. Primary and secondary data were used for this study. The primary data was collected with the aid of questionnaires while the secondary data was compiled and gathered from the selected organization periodicals and journals. The population of the study included 84 staff of three (3) brewery companies in Lagos, Nigeria. The data collected was analyzed using descriptive and inferential statistical tools. The descriptive tools included tables and percentages while the inferential tools included regression analysis and analysis of variance (ANOVA). The findings from the study show the R2 values of 0.630 which revealed that customer satisfaction independently explain 63% of the variation in organizational performance in Nigeria’s brewery industry. The f-statistics of 3.838 of the organization revealed that the model is statistically significant at 0.05 significant level. The study findings also revealed that the satisfaction of customers leads to better organizational performance. It was recommended that brewery companies should invest more in product quality and prioritize customer service in order to improve customer satisfaction levels.
Keywords: Customer satisfaction, Organizational performance, Brewery industry
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Author(s):
Obafemi Olumuyiwa Olugbenga (Ph.D.), Oyawa Olugbenga Bamidele.
Page No : 116-129
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The Impact of Customer Retention on Organization Profitability in the FMCG Sector in Nigeria.
Abstract
In the competitive domain of fast-moving consumer goods (FMCG), retaining customers is essential for the overall organizational performance of an FMCG company.This research investigated the impact of customer retention on organizational profitability in the Fast-Moving Consumer Goods (FMCG) sector in Nigeria. The study employed a cross-sectional survey approach, with data collected from 248 employees in 10 different FMCG companies in Oyo State, South West, Nigeria. The findings revealed a strong positive correlation (r=0.783) significant at p < 0.01 between customer retention and organizational profitability, highlighting customer retention as a key driver of sustained profitability. The study further explored specific components of customer retention, including personalized marketing, loyalty programs, quality products, and customer support, all of which showed strong positive associations with organizational profitability. Survey results indicated that customer satisfaction is a leading factor contributing to customer retention, emphasizing the importance of understanding and meeting customer expectations. Based on these findings, recommendations are provided for FMCG companies to prioritize customer retention strategies, such as personalized marketing and quality customer support, to enhance organizational profitability and success in the Nigerian FMCG sector.
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Author(s):
Arubayi Damaro Olusoji , Edoja Jane Oghenefejiro.
Page No : 130-143
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Factors of Work Environment and Employee Job Turnover Intentions: Evidence from Nigeria.
Abstract
This paper examined the factors of work environment influencing employee job turnover intentions within selected oil and gas firms in Nigeria. The study population is all 696 employees of three selected oil companies in Nigeria. The Taro Yamane formula was used to determine the sample of the study. A sample size of 254 employees from the population as study participants of which only 250 employees correctly filled the questionnaire. A structured questionnaire was employed to collect data in the study. The questionnaire measured organizational commitment, job stress, organizational justice, and alternative job opportunities. Data obtained was analyzed using Pearson product-moment correlation coefficient (PPMC) to test for the relationship between variables. The findings reveal that Flexible working environment, Organizational Commitment, and Organizational Justice, had a significant positive influence on employee turnover intention while job stress had a negative influence on employee turnover intentions. It was therefore recommended that firms should promote flexible work policies, implement stress reduction measures, and uphold fair and just organizational practices.
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Author(s):
Gangaram Biswakarma , Samir Adhikari.
Page No : 144-161
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Fear, Influence, and Scarcity: Drivers of Impulsive Buying Behavior in Nepalese Consumers amidst the COVID-19 Pandemic.
Abstract
Impulsive purchasing behavior is when consumers make purchases without demanding consideration or forethought. This study investigated the factors which influence this behavior among Nepalese consumers during the COVID-19 pandemic. The study utilizes a quantitative technique with descriptive and causal research design. It utilizes a self-administered survey to collect data from 390 respondents living in metropolitan areas in Nepal. The study indicates three factors that lead to impulsive buying behavior during the pandemic: fear psychology, peer influence, and limited supply and availability of goods. The findings indicate that factors such as limited supply and availability of goods have a substantial influence on customers' inclination to make impulsive purchases. The study enhances the existing knowledge on consumer behavior and crisis management by offering insights into the contextual factors that influence impulsive buying behavior during a worldwide health crisis.
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Author(s):
Udodiugwu Michael Ikenna (Ph.D.), Eneremadu Kingsley Enyinna (Ph.D.), Njoku Christian Onwuegbuchulem (Ph.D.), Anyaegbunam Chioma Ezinwanne(Ph.D.), Obiakor Ugochukwu Jude (Ph.D.).
Page No : 162-176
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Evaluating the Impact of Customer Engagement on Customer Retention for Sustainable Bank Operations.
Abstract
Purpose
The study conducted a comprehensive analysis to determine the influence of customer engagement on customer retention at Guaranty Trust Bank Plc, centering on the Asaba region in Delta State, Nigeria.
Method
This research employed a cross-sectional survey methodology and utilized a questionnaire as the primary data collection tool, drawing responses from a total of 417 participants, consisting of both bank staff and customers. The collected data was subjected to rigorous validation and reliability testing. The research utilized inferential statistics, including the Sampled Paired Test and Cronbach Alpha, with the aid of SPSS version 25, to evaluate the hypotheses
Result
The results uncovered significant positive impacts of various forms of customer engagement on different aspects of customer behavior.
Limitation
This study was limited to only Guaranty Trust Bank plc in Asaba, Delta state Nigeria, and also exploring within the content scope of customer engagement and retention.
Contributions
The study has contributed to wealth of knowledge in theory and practices, and it has also giving an insight on why commercial banks in Nigeria should hold firmly on the strategies of customer engagements.
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Author(s):
Abereola Samuel Niyi , Ogundele Taiwo.
Page No : 177-187
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Product Innovation: A Tool for Competitive Advantage in Nigeria.
Abstract
The study examines the impact of product innovation on the performance of manufacturing companies with a particular focus on selected companies in Ibadan, Oyo State. The main objective of this study is to investigate the impact of product innovation on competitive advantage while the specific targets are to: investigate the impact of product improvements on customer satisfaction, determine the impact of product design on competitive advantage and evaluate the impact of product color on competitive advantage. The survey population consisted of 500 marketing managers from these selected companies. Simple random sampling was used to select 30 marketing managers from each company, resulting in a total of 256 responses. The sample size for the study was 300. Data was collected from both primary and secondary sources and a questionnaire was administered to 30 employees of the reference organization. Analysis of the collected data revealed several findings: Decreasing sales and profits necessitated product innovation due to the market influence of competitors. There was a need to increase the company's sales and maximize profits. Customer satisfaction has increased. There is a need to maximize equity capital through increased sales and profits. The study concludes that product innovation not only satisfies the changing tastes of customers but also helps in increasing sales and profits. Recommendations include that companies should innovate their products regularly to reduce the costs associated with value analysis strategies. In addition, companies should thoroughly research and not neglect their research and development departments and other sources of information in their strategic planning for new products.
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Author(s):
Chukwuka Ernest Jebolise (Ph.D.), Okonta Ewere Clinton.
Page No : 188-200
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The Role of Entrepreneurial Leadership on Entrepreneurial Success: The Place of Leadership and Entrepreneurial Skills.
Abstract
This research paper investigated the nature of correlation between Entrepreneurial Leadership (EL) and Entrepreneurial Success (ES) with the aim of ascertaining their impacts in the organizations. It’s often said that everything rises and falls on leadership; this statement was confirmed from the findings of this study. The researcher adopted a qualitative research for the exploratory and systematic review of literature. This research used data from secondary sources. This study found a positive and significant relationship between Entrepreneurial Leadership (EL), and Entrepreneurial Success (ES). First, this study found that EL had a favorable impact on ES, indicating that the results are consistent with the findings of some scholars which also found that EL had a positive correlation with organizational performance. This demonstrates that a proactive, risk-taking, creative thinking, effective use of appropriate leadership abilities, and a greater inclination toward emotional intelligence and stability are characteristics of a leadership style. Furthermore, in a competitive setting, leaders can attain Entrepreneurial Success (ES) by applying their entrepreneurial abilities. In order to assist people in achieving their intended level of entrepreneurial success (ES), the study recommends that mentors or trainers should emphasize the significance of having strong leadership skills or qualities as well as precise entrepreneurial skills before venturing into any business.
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Author(s):
Banabo Ekankumo (Ph.D.), Otobo Perearau.
Page No : 201-222
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Electronic Marketing and Customer Retention in the Fast Foods Industry in Yenagoa, Bayelsa State.
Abstract
Fast foods businesses are known to be affected by some existential problems. This economic sector faces problems ranging from insufficient capital, lack of efficient manpower, inefficient management, fraud, inability to analyze and capture market opportunities. Other problems also include, marketing problems, research inefficiencies and production problems such as poor standardization and low quality products to mention but a few. In a quest to find lasting solutions to these problems, governments in Bayelsa State both at the state and local levels have been embarking on programs geared towards the development of businesses in the state especially the fast food sector which is very popular in the state. Authors have argued that the adoption of e-marketing has been found to improve firm performance. E-marketing is gradually gaining prominence as a tool for gaining competitive advantage and this has implications for marketing practice in Nigeria. The primary objective of this paper therefore, is to review the current situation of e-marketing in Fast food restaurants in Nigeria and will also digress to understand its effect on customer retention, given that there are different levels of development of e-marketing in all countries. In line with the forgoing, the study used cross sectional survey design method based on array of information collected from the population. The study target Sample size for the study was 138 customers drawn from the five selected fast foods restaurants in Yenegoa. After an extensive analysis of the data gathered from administering structured questionnaires, the study revealed, among others, that Social media marketing has a significant influence on customer retention among customers of fast foods in Yenegoa, Bayelsa state. From the analysis of the hypothesized variables, the study concluded that there is a positive relationship between the independent variables (social media marketing, email marketing and online advertising) and the dependent variable (customer retention). Thus, on the basis of the findings and conclusion of the study, the researcher recommended, among others, that Fast food restaurants should give strong attention to social media tools like facebook, Instagram, WhatsApp etc to reach both potential and current customers to enhance retention.
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Author(s):
Otobo Perearau, Banabo Ekankumo (Ph.D.).
Page No : 223-241
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Relationship Marketing and Organizational Performance of the Hotel Industry in Nigeria
Abstract
The study investigates the influence of relationship marketing and organizational performance in the hospitality industry in Bayelsa State. The study adopts the cross sectional research design to elicit information about employees’ empathy and satisfaction and how these antecedents give rise to increase market share and sales volume of hotels in Yenagoa, Bayelsa State. The population consists of all existing hotels in the state and their workforce from which a sample size of seventy six (76) employees were drawn using simple random sampling technique. These samples were issued self report questionnaire and the collected data were analyzed using Spearman’s Ranked Order Correlation Coefficient through the aid of SPSS version 25. The findings revealed that relationship marketing (empathy and satisfaction) had positive and significant correlation with performance (market share and sales volume) which is influenced by participants’ level of education. Based on this, it was concluded that relationship marketing dimensions of empathy and satisfaction are key predictors of organizational performance in terms of market share and sales volume among hotels in Yenagoa, Bayelsa State. The study therefore, recommends that in today’s competitive world customers are in the center of organization’s attention and their satisfaction is the main factor in gaining competitive advantage, therefore continuous training of employees on relationship marketing approach should be encouraged in the hotel operations as it would help hotels to retain valuable customers and equally attract potential ones. Also, hotels in Yenagoa, Bayelsa State should only employ individuals with requisite knowledge of themselves (self awareness) as this will reflect on the way they serve customers.
