Effect of E-Marketing on Sales of Consumer Goods in Covid-19 Era
Publication Date: 30/06/2022
Author(s): Adebayo A.P., Ogundele Taiwo.
Volume/Issue: Volume 5 , Issue 2 (2022)
Abstract:
The study examined the extent to which e-marketing usage increases the sales volume of consumer goods in the covid-19 era. Since it was impossible to reach all the online buyers in Ado-Ekiti, the study adopted Multi-Stage Cluster to select a total of one hundred and ninety (190) respondents from Ado metropolis. The survey research design was adopted with a questionnaire serving as the research instrument. Regression analysis and ANOVA were used for the analysis of the data. The research findings revealed that the adoption of E-marketing by firms and individuals boost sales volume. It was thus recommended among other things that an increase in the size of internet usage influences growth in the sales volume
Keywords:
E-marketing, Sales Volume, Online Shopping, Retail Industry and Customer Satisfaction
