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Author(s): Agbavwe Omote Emmanuel, Wanogho Akpughe.

Volume/Issue: Volume 7 , Issue 4 (2024)

Abstract:

This research paper investigates the relationship between e-payment methods and consumer behavior. It aims to understand the intricate dynamism on how the adoption and usage of e-payment systems influence consumer spending habits and the influence of perceptions of e-payment safety and reliability on financial behavior. The study utilizes the Technology Acceptance Model (TAM) framework, a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive insights from a diverse sample of 197 consumers. The results revealed strong positive correlations between the frequency of e-payment usage and both total expenditure and the frequency of purchases .Furthermore, the study identifies a positive correlation between confidence in e-payment security and impulse buying behavior. However, a negative correlation between confidence in e-payment security and budget allocation implies a potential downside, where heightened trust in e-payment systems may lead to a lackadaisical approach towards budgeting and financial discipline. Based on the findings, it was recommended among others that, given the positive correlation found between consumer trust in e-payment security and financial discipline, it is imperative for e-payment providers to continue investing in robust security measures. Regular updates, encryption technologies, and transparent communication about security protocols can help build and maintain consumer trust

Keywords:

E-payment methods, Consumer behavior, Spending habit, Financial discipline, E-Payment security.

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