Sales Agility and Performance of Small and Medium Scale Enterprises SMES in Port-Harcourt.
Publication Date: 28/04/2025
Author(s): Piabari Nordum (Ph.D.), Omona-a Hamilton Horsfall (Ph.D.), Nwidua Lebia Patricia (Ph.D.).
Volume/Issue: Volume 8, Issue 2 (2025)
Page No: 36-48
Journal: British Journal of Management and Marketing Studies (BJMMS)
Abstract:
The study examined “sales agility and performance of small and medium enterprises SME in Port Harcourt”. The population of study covered production, internal/quality control managers, sale managers and salesmen for Ever living Products, Mini Penny Enterprises Nigeria Company and Global-Ainsworth Engineering Nig. Limited at Ada George, Port Harcourt. The population was 100 comprising of managers of the selected SME in Port Harcourt. The judgmental sampling technique was used to derive the sample size of the four selected tourism destinations. The sample size of 60 cadres of managers of the selected firms. The study, based on the finding, concluded that there is a significant relationship between alertness, accessibility, swiftness and flexibility and performances of small and medium enterprises in Port Harcourt. The study recommended that the management of SME in Port Harcourt should build alertness and develop their adaptive capacity to change and respond efficiently and effectively in a timely and cost-effective manner in the internal and external environments. Also, the management of SMEs owners should always provide necessary access to data to encourage changes in the business environment that might impact on businesses to make necessary adjustment for better performance.
Keywords:
Sales, Agility, performance, SME.
