Social Media Marketing and Marketing Performance of Insurance Companies in Port- Harcourt, Rivers State.
Publication Date: 01/07/2025
Author(s): Piabari Nordum (Ph.D.), Omona-a Hamilton Horsfall (Ph.D.), Kpalap Naagba Linus.
Volume/Issue: Volume 8, Issue 2 (2025)
Page No: 79-93
Journal: British Journal of Management and Marketing Studies (BJMMS)
Abstract:
The study examined “social media marketing and marketing performance of insurance companies in Port Harcourt, Rivers State". A sample size of 40 respondents comprising of claims department, finance/ accounting department, risk management department, customer service department and regular customers of Leadway Assurance, Custodian & Allied Insurance, Niger Insurance and FBNA Insurance companies in Port Harcourt metropolis. A judgmental sampling technique was used to select insurance companies in Port Harcourt. The finding revealed that Blog marketing, Facebook marketing, Twitter marketing and LinkedIn marketing had significant relationship with marketing performance of insurance companies in Port Harcourt. The study, therefore, recommend among other that, Facebook orientation should equally be used by insurance companies’ managers as a tracking system.
Keywords:
Social media marketing, marketing performance, Insurance Company.
