Evaluation of Growth Strategies on the Organizational Performance of Retail Stores – A Case Study of Quick Mart Supermarket Stores In Nairobi, Kenya
Publication Date: 28/05/2024
Author(s): Kenneth Murimi Bidan, Maria Wambui Mung’ara (Ph.D.).
Volume/Issue: Volume 7 , Issue 2 (2024)
Abstract:
The purpose of the study was to evaluate the impact of growth strategies on the organizational performance of retail stores in Nairobi with Quick Mart supermarket stores in Nairobi as the case study. The question guiding this research was: How does technology adoption strategy impact the organizational performance of Quick Mart supermarket stores in Nairobi County? The blue ocean strategy theory provided support for this investigation. A descriptive research strategy was used. The target population for this study was 125 managers who work at Quick Mart. A purposive sampling procedure was used to obtain a sample size of 95. This study used both descriptive and correlational analysis as its research design. Data was gathered using structured questionnaires. The data gathered was analyzed through descriptive analysis and presented in tables. The findings indicated a Pearson correlation of 0.841 for technology adoption and the regression analysis indicated a beta coefficient of 0.620 for technology adoption. The study concluded that technology adoption had a highly positive significant impact on organizational performance. The study suggested that to improve organizational performance, growth tactics should be adopted more widely.
Keywords:
Growth, Performance, Leverage.
