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Author(s): Egrinya Francis Ogabo (Ph.D.), Omang Cornelius Etianghe.

Volume/Issue: Volume 7 , Issue 4 (2024)

Abstract:

The study sought to determine the imperativeness of behaviour modification as a panacea for increasing productivity in the deposit-money bank in South-south, Nigeria. The concept behaviour modification is an accepted concept to inculcate in an employee the ethical behaviour that will ensure the attainment of organisation objectives. The specific objectives were (i) Ascertain the extent to which training, retraining and reward for hard work enhances productivity in the deposit-money bank in South-south, Nigeria. (ii) To a large extent reinforcement techniques has significant effect on workers lukewarm attitudes to work in the deposit-money bank in South-south, Nigeria. (iii) To a large extent learning techniques enhances desirable and ethical behaviour of workers in the deposit-money bank in South-south, Nigeria. The study adopted the survey design. The population of the study consisted of 578 respondents drawn from 344 various deposit-money banks operational in South-south, Nigeria. A sample size of 231 was drawn from the population using Krejcie and Morgan, (1970), sample size determination. Primary data was used for the study and collected through the use of structured five-point likert scale questionnaire and interview method. The hypotheses were tested using Pearson Product Moment Correlation, (PPMC) technique for hypotheses one and two. Meanwhile, Simple Linear regression was used for hypothesis three. The findings revealed that: Training, retraining and reward for hard working enhances productivity in the deposit-money bank, in South-south, Nigeria ( r =.846, p< 0.05). To a large extent Reinforcement techniques has significant positive effects on workers lukewarm attitudes to work, in the deposit-money bank, in South-south, Nigeria ( r = .754, p< 0.05 ). To a large extent Learning techniques enhances desirable and ethical behaviours of workers in the deposit-money bank, in South-south, Nigeria ( r = .745, p< 0.05 ). Based on the findings of the study, it was recommended that management staff should adopt the various behaviour modification techniques that is appropriate in changing behaviours to desirable and ethical attitudes that would ensure the effectiveness and efficiency of the workers and the attainment of the Organisational objective.

Keywords:

Behaviour Modification, Productivity, Deposit-Money Bank.

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