Information Communication Skills and Organizational Performance in Bayelsa State
Publication Date: 18/03/2023
Author(s): Dr. Banabo Ekankumo, Dr. Wariowei Rosemary Ebiere.
Volume/Issue: Volume 3 , Issue 1 (2023)
Abstract:
The need for information communication skills development especially in Nigeria cannot be overemphasized. Information communication skill is the harnessing of electronic technology in its various forms to improve the operations in term of communication and profitability of the business as a whole. Organizations without staff with viable information communication skill may experience difficulty in facing modern challenges in the business environment. It is in this light that this paper anchors its objectives. The general objective of the study is to assess the effect of information communication skills on organizational performance in Bayelsa State. Using the simple random sampling technique, a total of 50 retail outlets were selected from the population as the sample size. The study made use of a validated structured questionnaire to generate data from respondents, which were analyzed using chi-square and correlation analysis. From the analysis, it was discovered that there is a significant effect of the variables of information communication technology and organizational performance. It was concluded that information communication skills has a significant effect on organizational performance in Bayelsa State. Among others, it was recommended that business owners should be given some training and retraining of the skills involved in the use of these information technology facilities for effective business performance. Also, efforts should be made by the State governments towards effective funding for information technology facilities and also towards the procurement of information technology facilities for effective business performance.
Keywords:
Business performance, Information communication skills, verbal communication, participatory communication.
