Factors that Influence Students in Choosing Private Universities in Indonesia
Publication Date: 14/12/2021
Author(s): Artyasto Jatisidi, Nawiroh Vera.
Volume/Issue: Volume 1 , Issue 1 (2021)
Abstract:
This research is based on questions about what factors are considered by high school students in choosing a private university in Indonesia. This research is a quantitative study using survey methods. Information is extracted and presented by the Factor Analysis method. The stages in this research begin with the study of literature, determining variables and indicators. Field data collected through the distribution of questionnaires are presented in accordance with available facts, organized and systematic. After analysis and discussion, based on factor analysis through statistical tests, there are several factors that are considered by high school students in selecting private universities, namely academic, promotion, registration process, lecture process, tuition fees, campus location, and lecturer reputation. Based on the statistical analysis of factor analysis as a measurement, it can be seen that the first factor that most dominantly influences students' decisions in choosing a private university is the promotion factor, especially through the university's website. The complete private university website contains information about study programs (curriculum, activities, etc.), besides that, the website has an attractive appearance and is easily accessible to be the first target in finding information about the college.
Keywords:
Factor Analysis, Survey Methods, Quantitative
