Catalyzing Entrepreneurship Growth: Development Communication Strategies for AI-Driven Businesses in Nigeria.
Publication Date: 13/12/2024
Author(s): Nonye Benedeth Ezeaka (Ph.D.).
Volume/Issue: Volume 7 , Issue 4 (2024)
Abstract:
The rise of Artificial Intelligence (AI) has transformed the entrepreneurial landscape in Nigeria, creating both possibilities and challenges for local business owners. This study investigates the relationship between entrepreneurship, development communication, and AI in Nigeria, emphasizing the need for businesses to adapt their communication strategies to succeed. It examines the Nigerian context, cultural factors, and technological infrastructure to offer effective AI-driven communication strategies for entrepreneurs. The study provides valuable insights for Nigerian entrepreneurs aspiring to flourish in the AI era. By implementing effective communication strategies, they can boost their visibility, establish credibility, and foster business growth in an AI-dominated market. This study emphasizes the critical role of strategic communication in empowering entrepreneurs to overcome AI-related challenges and fostering a thriving entrepreneurial ecosystem. It provides actionable advice on harnessing communication for entrepreneurial success in Nigeria's digital era. The recommendations are tailored to entrepreneurs, policymakers, educational institutions, and the private sector, aiming to create a dynamic economy that utilizes AI as a driver of growth and development.
Keywords:
Entrepreneurship, Artificial Intelligence, Communication Strategies, Nigeria, Economic Development
